The Deps Buzzjet is a whole new concept in topwater lures, combining features from some of the hottest lures on the market today. Buzzjet offers a great walk-the-dog action with plenty of noise from the loud multiple rattle and plenty of splash...

The Deps Buzzjet is a whole new concept in topwater lures, combining features from some of the hottest lures on the market today. Buzzjet offers a great walk-the-dog action with plenty of noise from the loud multiple rattle and plenty of splash from the...

  A downsized option to the standard Krej 100 for imitating smaller baitfish, the Berkley Krej FFS Jerkbait 85 is built with an upward-facing bill that helps produce an action that’s ideal for targeting suspended bass on...

Featuring a silent construction void of any rattles, the Heddon Super Zara Spook is a large-profile topwater bait that’s perfect for fishing clear water or targeting highly pressured bass that shy away from aggressive topwater commotion...

LATES is a realistic stick roller bait that rolls violently just below the water's surface, creating a natural impact on under-range targets. The flicker produced by the violent rolling is like a school of migrating bait. When the surface of the water is...

Developed in collaboration with Elite Series Pro and smallmouth expert Cory Johnston, the Party Prop is designed to be the ultimate clear-water finesse hardbait. Its sleek, minnow-shaped profile with dual spinning props features a slow and balanced sink...

Built to get bites near heavy cover, the Head Hunter Heavy Cover 1.5 Squarebill Crankbait is perfectly designed to fish near trees, rocks, dock pilings and boulders without getting snagged. Designed to go where most treble hooked baits...

A deep diving bite-sized snack for bass, the Head Hunter H12 Diver Crankbait creates quick reaction strikes through its erratic fleeing behavior. Great for covering water and finding where the fish are hiding, the H12 Diver Crankbait dives down...

Every Head Hunter Lure runs straight out of the box whether casting or trolling. Couple this with the most brilliant and unique colors ever conceived and you have a true winner. Walleye and Bass will kill these. WARNING: Cancer and Reproductive Harm...

Equipped with a shaft balancer system (PAT.), the GH95 synchronizes the shaft balancer on the roll axis of the action, and from the moment you put your finger on the knob of the reel handle, it immediately responds to the retrieval and generates an...

The GH110, a trout-tuned version of the legendary VISION ONETEN jerkbait, makes its long-awaited debut.The GH110’s vivid swimming action alone is enough to tempt trophies, but it is its ability to impart unrivaled, dynamic darting action with...

Attract the largest bass in the lake from a long distance and cast a great distance with the KVD Mega Dawg. As a premium, KVD-approved lure, it reigns as the biggest dawg in Strike King’s KVD Sexy Dawg family. Its easy technique involves rhythmic...