Hard Baits

Built to get bites near heavy cover, the Head Hunter Heavy Cover 1.5 Squarebill Crankbait is perfectly designed to fish near trees, rocks, dock pilings and boulders without getting snagged. Designed to go where most treble hooked baits...

Generating quick reaction strikes in open water or near cover, the Head Hunter H8 Diver Crankbait produces a loud rattle with a wide wobbling erratic action to search out fish and get more bites. Built with a small profile that boasts big...

A deep diving bite-sized snack for bass, the Head Hunter H12 Diver Crankbait creates quick reaction strikes through its erratic fleeing behavior. Great for covering water and finding where the fish are hiding, the H12 Diver Crankbait dives down...

Head Hunter 3/8 oz Snazzy Eye Series Diver Crankbait Walleye and Bass will kill these. WARNING: Cancer and Reproductive Harm - www.P65Warnings.ca.gov.

Every Head Hunter Lure runs straight out of the box whether casting or trolling. Couple this with the most brilliant and unique colors ever conceived and you have a true winner. Walleye and Bass will kill these. WARNING: Cancer and Reproductive Harm...

Equipped with a shaft balancer system (PAT.), the GH95 synchronizes the shaft balancer on the roll axis of the action, and from the moment you put your finger on the knob of the reel handle, it immediately responds to the retrieval and generates an...

The GH110, a trout-tuned version of the legendary VISION ONETEN jerkbait, makes its long-awaited debut.The GH110’s vivid swimming action alone is enough to tempt trophies, but it is its ability to impart unrivaled, dynamic darting action with...

Attract the largest bass in the lake from a long distance and cast a great distance with the KVD Mega Dawg. As a premium, KVD-approved lure, it reigns as the biggest dawg in Strike King’s KVD Sexy Dawg family. Its easy technique involves rhythmic...

A versatile, easy-to-use, and multi-functional lure that accurately mimics small baitfish, the Strike King Evader can be reeled across the surface of the water as a topwater minnow or twitched underneath as a rising jerkbait. Built with a...

Bringing back a classic Strike King lure due to overwhelming demand, the Strike King Wake Shad 2.0 Wakebait features a single-jointed body that delivers remarkable waking swim action and tracks perfectly through the water. Built with a vertical...

Introducing the Zoo Kick, the next evolution in frog fishing! We've taken the original design of the Wobbletron  and upped the performance, features and color profiles into the Zoo Kick to elevate your fishing experience...

Introducing the Buckeye Lures Shocker Swimbait Jig Heads, an evolved version of the proven design that takes swimbait fishing to the next level. The Shocker boasts an innovative keeper design, firmly gripping all styles of soft plastic baits in place to...