Hard Baits

Crafted with an extreme attention to detail to achieve the perfect lifelike swimming action, the Storm Arashi Glide Glide Bait allows anglers to take advantage of one of the hottest, most effective techniques for targeting trophy bass...

Attract the largest bass in the lake from a long distance and cast a great distance with the KVD Mega Dawg. As a premium, KVD-approved lure, it reigns as the biggest dawg in Strike King’s KVD Sexy Dawg family. Its easy technique involves rhythmic...

A versatile, easy-to-use, and multi-functional lure that accurately mimics small baitfish, the Strike King Evader can be reeled across the surface of the water as a topwater minnow or twitched underneath as a rising jerkbait. Built with a...

Bringing back a classic Strike King lure due to overwhelming demand, the Strike King Wake Shad 2.0 Wakebait features a single-jointed body that delivers remarkable waking swim action and tracks perfectly through the water. Built with a vertical...

Introducing the Zoo Kick, the next evolution in frog fishing! We've taken the original design of the Wobbletron  and upped the performance, features and color profiles into the Zoo Kick to elevate your fishing experience...

Introducing the Buckeye Lures Shocker Swimbait Jig Heads, an evolved version of the proven design that takes swimbait fishing to the next level. The Shocker boasts an innovative keeper design, firmly gripping all styles of soft plastic baits in place to...

Deceive the most finicky bass using the Buckeye Lures G-Stroll Jig Head, a thoughtfully built finesse hover strolling for targeting fish on forward facing sonar or vertically jigging highly pressured fish. Featuring an innovative weight placement that...

Your new ticket to explosive topwater action, the Buckeye Lures Buzzerk Single Bladed Buzzbait was crafted for elite performance with a precision-tuned clacker that generates a thunderous, irresistible clacking sound to lure in even the most elusive...

Features: The all new Buckeye Lures BFS Spot Remover Finesse Jig is the ULTIMATE finesse Jig for you! Built around the same head design as the rest of the Spot Remover lineup, this BFS Finesse Variant is just sized down but functions just the same...

Delivering legendary performance that has been catching big bass for decades, the Boogerman Buzzbait is a staple among many professional and tournament anglers alike because it is known for triggering big fish to bite. Featuring Boogerman’s...

The Bomber Fat Free Shad, the premier deep-diving crankbait on the market, has completely revolutionized the crankbait industry. Its flat-sided design, enticing tight action, and ease of retrieve make it stand out from other baits of its size and running...

Command the attention of suspended fish with the Bill Lewis Depthcharge Sinking Twitchbait, a deadly stick bait that creates aggressive reaction strikes from hungry predators. Built in an aerodynamic torpedo shape, the Depthcharge launches through the...