Equipped with a shaft balancer system (PAT.), the GH95 synchronizes the shaft balancer on the roll axis of the action, and from the moment you put your finger on the knob of the reel handle, it immediately responds to the retrieval and generates an...

The GH110, a trout-tuned version of the legendary VISION ONETEN jerkbait, makes its long-awaited debut.The GH110’s vivid swimming action alone is enough to tempt trophies, but it is its ability to impart unrivaled, dynamic darting action with...

Attract the largest bass in the lake from a long distance and cast a great distance with the KVD Mega Dawg. As a premium, KVD-approved lure, it reigns as the biggest dawg in Strike King’s KVD Sexy Dawg family. Its easy technique involves rhythmic...

A versatile, easy-to-use, and multi-functional lure that accurately mimics small baitfish, the Strike King Evader can be reeled across the surface of the water as a topwater minnow or twitched underneath as a rising jerkbait. Built with a...

Bringing back a classic Strike King lure due to overwhelming demand, the Strike King Wake Shad 2.0 Wakebait features a single-jointed body that delivers remarkable waking swim action and tracks perfectly through the water. Built with a vertical...

Introducing the Zoo Kick, the next evolution in frog fishing! We've taken the original design of the Wobbletron  and upped the performance, features and color profiles into the Zoo Kick to elevate your fishing experience...

Introducing the Buckeye Lures Shocker Swimbait Jig Heads, an evolved version of the proven design that takes swimbait fishing to the next level. The Shocker boasts an innovative keeper design, firmly gripping all styles of soft plastic baits in place to...

Your new ticket to explosive topwater action, the Buckeye Lures Buzzerk Single Bladed Buzzbait was crafted for elite performance with a precision-tuned clacker that generates a thunderous, irresistible clacking sound to lure in even the most elusive...

Delivering legendary performance that has been catching big bass for decades, the Boogerman Buzzbait is a staple among many professional and tournament anglers alike because it is known for triggering big fish to bite. Featuring Boogerman’s...

Designed to be rigged 8-16 inches in front of your topwater popper or walking style bait, the Bill Lewis Zig Zag Topwater creates a unique presentation that hungry fish feeding near the surface won’t be able to resist. Moving in-tandem when...

Featuring a hybrid baitfish-crayfish design, the Berkley Money Badger Crankbaits are optimized for navigating over rocks and bottom structures. These crankbaits utilize the patented FlashDisc technology from Berkley, enhancing tracking, stability, and...

Featuring a hybrid baitfish-crayfish design, the Berkley Money Badger Crankbaits are optimized for navigating over rocks and bottom structures. These crankbaits utilize the patented FlashDisc technology from Berkley, enhancing tracking, stability, and...