Hard Baits

Command the attention of suspended fish with the Bill Lewis Depthcharge Sinking Twitchbait, a deadly stick bait that creates aggressive reaction strikes from hungry predators. Built in an aerodynamic torpedo shape, the Depthcharge launches through the...

Command the attention of suspended fish with the Bill Lewis Depthcharge Sinking Twitchbait, a deadly stick bait that creates aggressive reaction strikes from hungry predators. Built in an aerodynamic torpedo shape, the Depthcharge launches through the...

Designed to be rigged 8-16 inches in front of your topwater popper or walking style bait, the Bill Lewis Zig Zag Topwater creates a unique presentation that hungry fish feeding near the surface won’t be able to resist. Moving in-tandem when...

The best swimbait on the market just got better with the all new 5" Loaded Daingerous Swimbait. Built with all the same details of the larger 6" and 7" versions, the 5" Loaded Daingerous Swimbait offers anglers the same great action in a smaller more...

The Head Hunter HH Minnow Suspending Jerkbait offers top-tier performance at an affordable price. Its erratic flashing movement is sure to catch the eye of Bass, Walleye, and other types of gamefish. The jerkbait's internal weight transfer system allows...

The Head Hunter MD300 Firetail Craw Crankbaits offer a broad wobbling motion and are specifically designed to bounce off of structures, enticing even the most inactive fish to strike. This lure weighs 3/8oz and measures 3-3/8" in length, with a diving...

Unpainted/25pk THESE HAVE A RED HOOK  WARNING: Cancer and Reproductive Harm - www.P65Warnings.ca.gov.

10pk WARNING: Cancer and Reproductive Harm - www.P65Warnings.ca.gov.

Experience the same proven results as the original Spot Removers with even more versatility – thanks to the new wide gap hook designed to fit larger, bulkier trailers. The Buckeye Lures Spot Removers Wide Gap boasts a significant increase in...

The Bill Lewis Scope-Stik Suspending Jerkbait features flattened sides and a bold action, making it highly visible on forward-facing sonar. Its innovative design revolutionizes bait detection at longer distances, providing a wider surface area for your...

10pk WARNING: Cancer and Reproductive Harm - www.P65Warnings.ca.gov.

The Heddon Super Spook Walking Bait with Dressed Treble is expertly designed for topwater fishing, featuring vibrant colors and reflective finishes to attract fish. It also includes rattles for increased attraction, as well as three sharp Excalibur...