Hard Baits

A deep diving bite-sized snack for bass, the Head Hunter H12 Diver Crankbait creates quick reaction strikes through its erratic fleeing behavior. Great for covering water and finding where the fish...

Head Hunter 3/8 oz Snazzy Eye Series Diver Crankbait Walleye and Bass will kill these. WARNING: Cancer and Reproductive Harm - www.P65Warnings.ca.gov.

Every Head Hunter Lure runs straight out of the box whether casting or trolling. Couple this with the most brilliant and unique colors ever conceived and you have a true winner. Walleye and Bass will...

Equipped with a shaft balancer system (PAT.), the GH95 synchronizes the shaft balancer on the roll axis of the action, and from the moment you put your finger on the knob of the reel handle, it...

The GH110, a trout-tuned version of the legendary VISION ONETEN jerkbait, makes its long-awaited debut.The GH110’s vivid swimming action alone is enough to tempt trophies, but it is its ability to...

Attract the largest bass in the lake from a long distance and cast a great distance with the KVD Mega Dawg. As a premium, KVD-approved lure, it reigns as the biggest dawg in Strike King’s KVD Sexy...

A versatile, easy-to-use, and multi-functional lure that accurately mimics small baitfish, the Strike King Evader can be reeled across the surface of the water as a topwater minnow or twitched...

Bringing back a classic Strike King lure due to overwhelming demand, the Strike King Wake Shad 2.0 Wakebait features a single-jointed body that delivers remarkable waking swim action and tracks...

Introducing the Zoo Kick, the next evolution in frog fishing!

Your new ticket to explosive topwater action, the Buckeye Lures Buzzerk Single Bladed Buzzbait was crafted for elite performance with a precision-tuned clacker that generates a thunderous,...

Delivering legendary performance that has been catching big bass for decades, the Boogerman Buzzbait is a staple among many professional and tournament anglers alike because it is known for...

Designed to be rigged 8-16 inches in front of your topwater popper or walking style bait, the Bill Lewis Zig Zag Topwater creates a unique presentation that hungry fish feeding near the surface won’t...