Hard Baits

Introducing the Zoo Kick, the next evolution in frog fishing!

Delivering legendary performance that has been catching big bass for decades, the Boogerman Buzzbait is a staple among many professional and tournament anglers alike because it is known for...

Designed to be rigged 8-16 inches in front of your topwater popper or walking style bait, the Bill Lewis Zig Zag Topwater creates a unique presentation that hungry fish feeding near the surface won’t...

Featuring a hybrid baitfish-crayfish design, the Berkley Money Badger Crankbaits are optimized for navigating over rocks and bottom structures. These crankbaits utilize the patented FlashDisc...

Featuring a hybrid baitfish-crayfish design, the Berkley Money Badger Crankbaits are optimized for navigating over rocks and bottom structures. These crankbaits utilize the patented FlashDisc...

Featuring a flat-sided profile that imitates both crawdads and baitfish, the Berkley Clickin’ Frittside Crankbait offers a balsa-like thumping action with enhanced clicking sounds to attract fish in...

The Head Hunter HH Minnow Suspending Jerkbait offers top-tier performance at an affordable price. Its erratic flashing movement is sure to catch the eye of Bass, Walleye, and other types of gamefish...

The Head Hunter MD300 Firetail Craw Crankbaits offer a broad wobbling motion and are specifically designed to bounce off of structures, enticing even the most inactive fish to strike. This lure...

Crafted by experts in the field, the Provoke series of jerkbaits combines key elements to attract fish. With the Provoke 106X Slow Sink, you can effectively target deep, suspended fish, thanks to its...

The Pressure Series represents the next generation in crankbaits, specifically engineered for finesse cranking at all depths. These innovative crankbaits feature a sleek, flat-sided body, creating a...

The Pressure Series represents the next generation in crankbaits, specifically engineered for finesse cranking at all depths. These innovative crankbaits feature a sleek, flat-sided body, creating a...

Enhancing the original Little John MD with a new element of sound, the Spro John Crews Little John Type R MD 50 Crankbaits are ideal for luring fish and triggering bites. With a flat sided profile...