Hard Baits

The Snag Proof Zoo PUP Topwater Walking Bait 1/2 oz is an innovative bait featuring an ultra-soft hollow body and a fully integrated hook design. It offers both a leisurely side-to-side saunter and an aggressive twitch, creating an impressive...

Berkley Fusion19 hooks are versatile, designed for all levels of fishermen. The Medium Shank EWG Treble hook has an intermediate shank length, allowing for larger gap hooks with less hang-ups. The packaging recommends ideal bait choices and the needle...

Combining the proven appeal of an oversized ribbon tail with Berkley's cutting-edge Maxscent technology, the Berkley Powerbait Maxscent Kingtail Worm delivers unparalleled attraction that larger bass won't be able to resist. Featuring a ribbed body, this...

Daingerous swimbait boasts lifelike fish anatomy, with a custom paddle-tail design that delivers irresistible swimming action that mimics the movement of baitfish. The flattened under-belly isolated ensures stability and reduces rolling during retrieval,...

The PowerBait MaxScent line of baits features an innovative material that releases a powerful scent field to attract fish more effectively than ever before. This durable yet soft material is perfect for finesse presentations and comes in realistic matte...

Expertly designed and built to handle tough conditions, the Rapala Balsa Xtreme BX Brat 6 is a compact crankbait that offers an aggressive wiggle and unmatchable durability. Made with a balsa inner-core and coated with sturdy copolymer, this little lure...

An original, ‘self-walking’ topwater lure, Z-Man’s 5-inch HellraiZer slashes, sputters and carves the surface unlike anything you’ve seen before. Designed by ChatterBait inventor Ron Davis, the HellraiZer is power-driven by an...

An original, ‘self-walking’ topwater lure, Z-Man’s 5-inch HellraiZer slashes, sputters and carves the surface unlike anything you’ve seen before. Designed by ChatterBait inventor Ron Davis, the HellraiZer is power-driven by an...

Designed by B.A.S.S Elite Series Angler John Crews, the Little John 50 features a strong computer chip bill, a silent weight transfer system, and ultra-sharp Gamakatsu treble hooks. This small crankbait offers long casts and an impressive range of...

Include a selection of Wiggle Warts in your crankbait collection. Storm offers top-quality colors for catching fish with their Storm Original Mag Wart Crankbait, which is larger than the infamous Wiggle Wart. This 2.75" bait has a wide wobble and steep...

The Snag Proof Zoo Dog 3/5oz is the pinnacle of innovation in topwater bait. With a flexible hollow body, this lure has an exceptional walk-the-dog movement that entices even the most cautious fish hiding in cover. Its integrated hook design ensures a...

The Fat Papa 70 was created by professional angler Russ Lane to be an exceptionally effective crankbait. With custom-made features and Gamakatsu treble hooks, this lure is designed for one purpose: catching fish. Weighing 3/4 oz, it comes in various...