Hard Baits

A revolutionary lure designed for a new groundbreaking technique known as "Krejing", the Berkley Krej FFS Jerkbait 100 features a unique upside-down bill that allows you work the water column from...

The Snag Proof Zoo PUP Topwater Walking Bait 1/2 oz is an innovative bait featuring an ultra-soft hollow body and a fully integrated hook design. It offers both a leisurely side-to-side saunter and...

Expertly designed and built to handle tough conditions, the Rapala Balsa Xtreme BX Brat 6 is a compact crankbait that offers an aggressive wiggle and unmatchable durability. Made with a balsa...

Designed by B.A.S.S Elite Series Angler John Crews, the Little John 50 features a strong computer chip bill, a silent weight transfer system, and ultra-sharp Gamakatsu treble hooks. This small...

The Snag Proof Zoo Dog 3/5oz is the pinnacle of innovation in topwater bait. With a flexible hollow body, this lure has an exceptional walk-the-dog movement that entices even the most cautious fish...

The Head Hunter FireTail Craw series crankbaits boast an expansive wobbling motion and possess the special capability to deflect off obstacles, effectively enticing sluggish fish in any body of water...

The Strike King Gravel Dawg 10 Crankbait, designed by Strike King pros Todd Castledine and Kevin VanDam, comes in two versions, the Gravel Dawg 8 and Gravel Dawg 10. This top-performing medium-diving...

No crankbait box would be complete without a few Wiggle Warts in it. We offer some of the best fish-catching colors that Storm makes. The 2" size dives 7 to 12 feet on a long cast. These baits are...

The One Knocker® Spook® has a single tungsten rattle contained in a sound-intensifying chamber that produces a loud thump that draws fish from long distances. Its positioning within the body of the...

The Head Hunter Small Suspending Jerkbait offers top-of-the-line craftsmanship at a budget-friendly cost. Its unpredictable swimming motion attracts various species like Bass, Walleye, and other...

The Megabass Pop-X, first introduced in 1996, revolutionized the traditional popper design by incorporating a gill system and meticulous attention to detail. While the stunning contours and...

  The Bill Lewis MR-6 Mid Range Crankbait, part of the MDJ Signature Series, is a must-have for your freshwater fishing trips. Its flat sides and tapered tail provide an optimal action, with a...