The Megabass Big-M 7.5 Crankbait is a game-changing lure crafted after the success of the BIG-M4.0. Its innovative design boasts low retrieve resistance, intense flash, and steady roll, all inspired by over 3 years of testing in the US. With the ability...

The Sunny B is a classic balsa lure with a modern body shape! Its 5 cm bite-sized profile features a hybrid shape that fills the gap between traditional lures and flat-sided bait. This gives the lure an action that is tighter than most balsa lures...

The BIG-M is the latest advancement in Megabass's line of large crankbaits, incorporating years of innovation and evolution. It forgoes the traditional plump and long-billed design of previous deep crankbaits, instead opting for a streamlined, flat-sided...

Experience the 6ft range with BIG-M2.0, a favorite among skilled anglers on lake Biwa like Shinji Sato. Designed with a low center-of-gravity, this crankbait creates a powerful and enticing flash that attracts predators in deep waters. With a triple...

The Bagley Balsa B1 square bill crankbait is a top choice for tournament pros due to its highly buoyant HCM formed body, square bill designed for bouncing off rocks and heavy cover, and welded-through wire construction which makes it easy to reel in fish...

Designed and tested by renowned angler Kevin VanDam, each crankbait in the KVD line boasts an expertly-crafted, chip-resistant finish and lifelike 3D eyes. The new Hard Knock sound adds an extra level of excitement to the proven KVD 1.5, making it a...

The Bomber Jointed Wake Minnow is an essential tool for any angler looking to catch big fish. With its single-jointed construction and flat bill, this lure creates a mesmerizing V-shaped wake just below the water's surface, attracting the attention of...

Expanding upon Dixie Jet's renowned collection of spoons that have been highly effective in catching fish for over six decades, the Dixie Jet Pro Series Gizzard Spoon is an optimal size for a variety of fishing scenarios, fitting between the Original...

The Bill Lewis Scope Stik Suspending Jerkbait features flattened sides and an in-your-face action, specifically designed to be easily detected on forward-facing sonar. Its wide design allows for a large surface area to light up the screen, while the lip...

Experience extreme surface disruption with the Crock-O-Gator Head Knocker Buzzbaits. These innovative buzzbaits create a boisterous topwater presentation that is sure to ignite the feeding response in bass. Each rotation of the premium buzz blade...

Crafted according to the specifications of professional angler and BassMaster's Classic Champion, Kevin VanDam, the Strike King KVD 1.5 Squarebill Crankbait is an optimal choice for aggressive shallow water fishing. The square bill design and distinctive...

The patented transforming lip system of the SuWitch, originally featured in the XPod, allows anglers to effortlessly change the angle of the lip with a simple "click," making it easy to switch between various target ranges and action profiles. "Su,"...