Hard Baits

Designed and tested by renowned angler Kevin VanDam, each crankbait in the KVD line boasts an expertly-crafted, chip-resistant finish and lifelike 3D eyes. The new Hard Knock sound adds an extra level of excitement to the proven KVD 1.5, making it a...

The Bomber Jointed Wake Minnow is an essential tool for any angler looking to catch big fish. With its single-jointed construction and flat bill, this lure creates a mesmerizing V-shaped wake just below the water's surface, attracting the attention of...

Expanding upon Dixie Jet's renowned collection of spoons that have been highly effective in catching fish for over six decades, the Dixie Jet Pro Series Gizzard Spoon is an optimal size for a variety of fishing scenarios, fitting between the Original...

The Bill Lewis Scope Stik Suspending Jerkbait features flattened sides and an in-your-face action, specifically designed to be easily detected on forward-facing sonar. Its wide design allows for a large surface area to light up the screen, while the lip...

Experience extreme surface disruption with the Crock-O-Gator Head Knocker Buzzbaits. These innovative buzzbaits create a boisterous topwater presentation that is sure to ignite the feeding response in bass. Each rotation of the premium buzz blade...

Crafted according to the specifications of professional angler and BassMaster's Classic Champion, Kevin VanDam, the Strike King KVD 1.5 Squarebill Crankbait is an optimal choice for aggressive shallow water fishing. The square bill design and distinctive...

The patented transforming lip system of the SuWitch, originally featured in the XPod, allows anglers to effortlessly change the angle of the lip with a simple "click," making it easy to switch between various target ranges and action profiles. "Su,"...

Introducing the Karashi by Megabass - a next generation finesse bait for fishing. This lightweight, slow sinking lure offers a straight retrieve with dead stick action, similar to a spybait. Its slim design allows for easy underwater walk-the-dog...

The technologically advanced Mikey is a top-of-the-line Japanese hard bait recently introduced to the U.S. market. Utilizing cutting-edge materials and design techniques, Jackall is able to quickly transform computer-generated 3D images of the lure into...

The Kanata Jerkbait, weighing 1oz and measuring 6-1/3 inches, is specifically designed to attract larger fish that are drawn to bigger prey. Its flat side body has been finely tuned to emit a powerful flash, perfect for skimming over weed beds or...

Expertly designed with an aggressive wiggle and ultra-durable construction, the Rapala Balsa Xtreme BX Brat 3 is perfect for taking on big fish. Its tough balsa inner-core and rugged copolymer coating make it virtually indestructible. The unique "V" cut...

The Whopper Plopper 90 by River2Sea, created by renowned angler Larry Dahlberg, is a must-have for musky fishing. Its flexible tail rotates on the harness, producing irresistible rumbles that attract muskies at various retrieval speeds and depths. The...