Rapala Dives to 8 Crankbaits, designed by legendary angler David Fritts, excel in their quick diving and long-lasting presence in the strike zone. In its first year, the DT Series has proven its design and fishing prowess through countless tournament...

The Megabass X-Blazar gives bass anglers a fast-sinking tail spin jig for reaching suspended fish, deep structure, bait schools, and target depths with stable tracking and sharp vibration. Its low center-of-gravity body uses a special alloy to maintain...

The Megabass X-Blazar gives bass anglers a fast-sinking tail spin jig for reaching suspended fish, deep structure, bait schools, and target depths with stable tracking and sharp vibration. Its low center-of-gravity body uses a special alloy to maintain...

The Megabass X-Blazar gives bass anglers a fast-sinking tail spin jig for reaching suspended fish, deep structure, bait schools, and target depths with stable tracking and sharp vibration. Its low center-of-gravity body uses a special alloy to maintain...

A bite-sized and budget-friendly bait that won’t break the bank, the Head Hunter Rad Dad Crankbait creates a wide wobbling action to attract fish in a variety of fishing environments. Built with an angled round bill to dive down quickly...

Built for anglers running the bank, the Head Hunter Baby Hunter Crankbait is deadly in shallow water when fishing around grass, weeds, laydowns, and riprap. Featuring a modified squarebill and large rounded body, the Baby Hunter Crankbait displaces a...

Designed by professional angler and big bait specialist  Chris Zaldain, the Nichols Bass Mafia Larry Spoon will catch those larger fish in offshore schooling situations. The wide body of the Nichols Bass Mafia Larry Spoon  creates...

Built to make your topwater arsenal even more riveting, the Berkley Skirted Riveter Buzzbait features a custom ring rivet paired with an anodized blade to produce a squeaking sound right out of the package. Boasting multiple unique sound...

The Bagley Balsa B2 square bill crankbait is a top choice for tournament pros due to its highly buoyant HCM formed body, square bill designed for bouncing off rocks and heavy cover, and welded-through wire construction which makes it easy to reel in fish...

Hitting the water like a 90’s one hit wonder, the Snagproof SmashMouth Hollow Body Frog is sure to become the all-star of your frog collection. Featuring a hollow body construction with a deeply cupped mouth, the Snagproof SmashMouth Hollow Body...

The Nebait Paca Bug Football Jig is a must have for every serious jig fisherman. These jigs are made with quality and performance in mind. Only the highest quality components are used to build each Paca Bug Football Jig. Color coordinated weed...