New Items

Sized to snugly fit inside various single- and dual-compartment Meiho and Gamakatsu utility boxes, the SPRO Coike Keeper Storage Accessory is made to be the ultimate solution for safely transporting the incredibly effective Coike and other...

From bass and trout to panfish and perch, the Rebel Liveflex Hellgrammite Insect Bait is the perfect small soft plastic to tie on when you're seeking an abundance of bites from multiple species. Made from special Liveflex material for extreme...

Chompers' Super Jig Trailers deliver exceptional performance when flipping in dense cover, thanks to their substantial size and impressive tail movement. Infused with rich salt and garlic flavors, these trailers are sure to entice big bites and provide...

Delivering a substantial underwater presence that's aimed towards Texas-sized bass, the Hag's Prickly Pear Big Tex 25mm Creature Bait is an affordable urchin-style bait that puts big ones in the livewell. Made from a resilient TPE material, the Big Tex...

The Damiki Vault is an expertly designed blade-vibration bait, perfect for catching bass and other fish species. Its unique vibrating action and lifelike color patterns make it an excellent choice for cold water environments, where it can easily mimic a...

Previously the Gene Larew Biffle Bug, the Yum Scutter Bug Creature Bait incorporates the best features of several top baits in one compact design. Built with hyper-active swimming legs with a special foot pad that makes them come alive with the...

Eliminating wasted time breaking in your buzzbait's blade, the Berkley Toad Riveter Buzzbait utilizes a custom rivet construction to create a consistent squeaking sound right out of the package. Perfect for rigging on your favorite topwater...

The War Eagle Finesse Spinnerbait was designed to catch a quick limit of fish. The compact size of the Finesse Spinnerbait will generate those extra bites during tough fishing conditions. The Finesse Spinnerbait features a dual length Bass Eagle pro...

The Head Hunter Spider Monkey is built to trigger aggressive strikes from big bass. Made from premium TPE plastic, this bait delivers incredible durability and lifelike action. Its exciting tentacles create natural movement and vibration that bass can't...

Providing an even larger topwater option to the Megabass Dog-X Diamante Sonic Slide, the Megabass Dogmax is equipped with distinct patented features and a precisely shaped body for effortless walk-the-dog action that triggers aggressive...

Developed in collaboration with renowned crankbait angler David Fritts, the Berkley Frittside Crankbait is a new take on a classic design responsible for countless tournament wins across the country. Delivering proven balsa actions with the durability...

The smaller, huskier brother of the original Strike King Coffee Tube, the Strike King Fat Coffee Tube maintains the same width of the 3.5” version, but in a more rotund package. Infused with actual coffee bean granules and coffee bean...