New Items

The Epic Baits Finesse Factor Jig was built for anglers who know that every detail matters when finesse fishing. Designed specifically for pressured bass and tough conditions, this premium finesse...

The War Eagle Double Willow Hammered Blade Spinnerbaits provide unparalleled flash, making them a must-have for any spinnerbait collection. With specially designed textured blades, these spinnerbaits...

Experience the perfect combination of vibration and flash with War Eagle Colorado Willow Spinnerbaits. These spinnerbaits feature a versatile blade combo and custom skirts for a secure fit. Plus,...

The War Eagle Tandem Indiana Blade Spinnerbaits offer both Colorado and Indiana blades, creating a perfect balance of vibration and flash. Its custom skirts are designed to stay in place and not...

Experience the perfect combination of vibration and flash with War Eagle Colorado Willow Spinnerbaits. These spinnerbaits feature a versatile blade combo and custom skirts for a secure fit. Plus,...

From bags of soft plastics to jars, small tools and other bulky items, there are times when subdivided storage just isn't the right solution. That's why our ProLatch® Storage Box is designed as a...

For years, War Eagle spinnerbaits have been relied upon by professional anglers on the tour. Designed for durability and fish-catching ability, these baits are a top choice for those who use blades,...

Designed by professional angler and big bait specialist  Chris Zaldain, the Nichols Bass Mafia Larry Spoon will catch those larger fish in offshore schooling situations. The wide body of the Nichols...

The Nichols Lake Fork Flutter Spoon comes in four elegant colors that are perfect for luring fish. "Shattered Glass Holo Silver", "Shatter Glass Silver Scale", "Bar Fish", and "Blue Shad" all...

The Nichols Ben Parker Magnum Flutter Spoon 8" is gaining popularity among anglers for summer ledge fishing. It was a top choice for half of the top 10 finishers at the June 2014 Kentucky Lake FLW...

Zoom Bait Company proudly presents the Shimmer Shad, meticulously created to be the ultimate ChatterBait trailer. Measuring a precise 4.25 inches, the Shimmer Shad is designed to enhance the action...

Fishing the all-season bass slaying rig just got easier than ever with the Yum Scottsboro Flash Mob Jr Kits. The kit offers anglers everything needed to run the proven umbrella rig all in one...