New Items

Fishing the all-season bass slaying rig just got easier than ever with the Yum Scottsboro Flash Mob Jr Kits. The kit offers anglers everything needed to run the proven umbrella rig all in one...

Protect and organize up to six rods with the ProSix™ Multi-Rod Sleeve. Built from durable, puncture-resistant material with a reinforced tip and double-stitched seams, this sleeve is made to handle...

Protect and organize up to six rods with the ProSix™ Multi-Rod Sleeve. Built from durable, puncture-resistant material with a reinforced tip and double-stitched seams, this sleeve is made to handle...

The Shindo Hyperstretch 5.0 is a buoyant finesse minnow designed for targeting suspended bass feeding on open-water forage. Its streamlined 5-inch profile maintains a natural horizontal posture on a...

Kick'n Bass, made by Scientific Bass, is a VERY strong bass scent that was formulated by a chemist for his fishing habit. Kick'n Bass is known as the world's strongest scent and when you open a tube...

Designed to double your chances of hooking up on a frog bite, the Frog Factory Double Take Hook features a long-shank construction and razor-sharp points to reduce the likelihood of bass missing the...

  Hot on the heels of one of the most popular baits of 2023 comes the all-new Yamatanuki 2.5” from Yamamoto Baits. Much like its 3.5” big brother, the 2.5” Yamatanuki is a power-finesse offering that...

Made for finesse swimbait and vertical ‘moping’ applications, the low center of gravity design and channeled StabilTrack™ belly create perfect balance, while oversized realistic 3D ‘fish eyes’ and...

Designed to pair perfectly with the Z-Man lineup of Elaztech Micro Finesse baitz, the Z-Man Micro Finesse Shroomz are available in a wide range of incredibly lightweight sizes to suit a variety of...

Crafted for versatility with the power to thump and vibrate at all retrieve speeds, the new Z-Man GOAT series baits sport twin action tails with the same unique curved paddle tail design arming other...

Expert anglers favor the Keitech Swing Impact FAT for its unmatched versatility and effectiveness with multiple fishing techniques. Whether used on A-rigs, jigs, spinnerbaits, Texas-rigs, or Carolina...

The Yamamoto Scope Shad was designed to be the perfect tool for forward-facing sonar. However, the minnow bait is more than another among the new forward facing sonar baits. The Yamamoto Shad offers...