New Items

Designed with input from top Yamamoto pros, the Yamamoto Yama Bug delivers the utmost action along with an attractive creature-bait profile to pique the interest of even the most educated bass. Crafted using a custom Yamamoto plastic formula...

Designed to tackle species like smallmouth bass, walleye, pike, perch, and more, the Daiwa Prorex MQ LT Spinning Reel is built to dominate icy waters with a rugged construction that maximizes your cold-water fishing success. Featuring...

Combining entry-level affordability with Daiwa’s peak engineering excellence, the Daiwa Tatula X Casting Reel leverages HYPERDRIVE Design to deliver peak performance for a wide range of fishing applications. Built with Hyper Armed Housing...

Made with a tapered body, abundant “hairs” along its length, and split antennae for added action, the Hideup Coike Shrimp Creature Bait is designed to trigger bites even when no action is imparted by the angler. Versatile enough to...

The new 4" Ring Fry from Lake Fork Tackle is an improved version of the popular French Fry lure. Its large tapered body contains hidden air pockets that mimic natural breathing, while also concealing the hook, making it ideal for use in heavy cover...