New Items

Take your soft baits to a new level with the Yamamoto Baits Kickin Zako Paddletail Swimbait! This swimbait is designed with a deep-belly baitfish profile that will grab the eye of any predators in...

Designed at the request from Yamamoto’s pro-staff, the Yamamoto 7” Speed Senko was developed to be the ultimate worm for cover water. Molded with the same legendary Senko body shape but with the...

  Designed by Major League Fishing pro and chatterbait specialist Bryan Thrift, the Z-Man Big Blade Chatterbait provides maximum thump and vibration with an oversized hex-shaped ChatterBlade that is...

  Crafted with precision, Strike King's KVD 300 Deep Jerkbait series boasts an ideal blend of roll, wiggle, and flash. From our exclusive weight transfer system for enhanced castability to the 3D...

Strike King's Perfect Plastics are well-regarded soft plastic lures, thanks to their unique blend of ingredients that makes them the softest, saltiest plastics available. They also boast Strike...

The Keitech Swing Impact FAT offers anglers an extremely versatile bait that can be utilized with a number of techniques and in almost any scenario. The Keitech Swing Impact FAT is thicker than the...

Built for light spinning and bait finesse applications, the Yamamoto Shad Shape Swimmer Swimbaits excel on small swimbait heads, A-Rigs, drop shot rigs, and hover-style rigs with forward-facing sonar...

Built for light spinning and bait finesse applications, the Yamamoto Shad Shape Swimmer Swimbaits excel on small swimbait heads, A-Rigs, drop shot rigs, and hover-style rigs with forward-facing sonar...

Staying true to our roots of innovative baits that absolutely catch fish, we bring you the Yamatanuki. While this is it’s first time being available in the US, it has been a very popular bait for the...

From bags of soft plastics to jars, small tools and other bulky items, there are times when subdivided storage just isn't the right solution. That's why our ProLatch® Storage Box is designed as a...

The most recent design among the Plano family, the newly redesigned Waterproof StowAway® was made with anglers in mind. With the O-ring gasket for enhanced closure, this line offers an IPX7...

New to the Tatula MQ LT line up, two unique reels join the family to offer anglers precision reels for specific tactics. The FC LT2500-H, Finesse Custom model features a 1000 size Zaion V MQ body...