New Items

Reviving the old school Gene Larew Glass Bass Rattles, the Yum Glass Rattles provide a great way to add an acoustic element of attraction to hollow-bodied baits. Pairing perfectly with the Yum...

Designed to be the ultimate Tatula for all-purpose bass fishing applications, the Daiwa Tatula Elite TW 100 Casting Reel is built tougher and casts further than ever thanks to Daiwa's Hyper Drive...

Specifically designed with upgraded features for flipping and pitching applications, the Daiwa Tatula Elite TW P/F 100 Casting Reels enable higher-precision pitching with a lower trajectory. Built...

One of the best lures to catch bass on top, the Frog Factory Ribbit Frog is the new home of the legendary Stanley Ribbit frog made with the same specs and formulation that anglers have relied on for...

Featuring an innovative weighted construction, the Frog Factory Weight Back Double Take Hook features a unique design that’s ideal for swimming soft plastic frogs beneath the surface or improving...

The Fish Sticks KVD Lure Enhancer is the only solid-state fish attractant designed to eliminate the hassle of liquid fish attractants. No More Mess on your hands or boat. The 0.5oz screw-up tube...

The All New Graph Glove keeps your graphs safe and keeps it simple! At the end of a long day of fishing the last thing you want to be fighting with is a skin tight cover for your graphs. Discover the...

For decades Berkley has pushed the efficacy and catch rate of our Gulp!® soft baits and attractants responsible for catching fish all over the globe. At the same time, our Flicker Shad® trolling...

For decades Berkley has pushed the efficacy and catch rate of our Gulp!® soft baits and attractants responsible for catching fish all over the globe. At the same time, our Flicker Shad® trolling...

The Conservation Series was built with safe catch-and-release in mind. These newly redesigned nets are now stronger than ever, with an ultra-durable Pow’R Lok yoke and premium rubber grip Net Size:...

The all new Conservation Series Folding Net is engineered for saving space. This intuitive patent pending design is made to easily fold and store in the small spaces of a kayak or boat. All nets...

Built on the same, rigid and versatile platform as the popular Revo® X baitcasting reel, the Revo® X VoltiQ™ low profile reels incorporate Abu Garcia’s innovative VoltiQ™ (Electronic Casting...