Experience explosive top water action with the Berkley Choppo 90. Designed for both weekend warriors and seasoned pros, this top water lure features a durable tail propeller that won't melt in your tackle box. The enhanced surface area creates more sound...

The River2Sea Whopper Plopper 110, created by renowned angler Larry Dahlberg, is a coveted tool for catching muskies. Its flexible tail rotates on the harness, producing enticing vibrations at different retrieve rates and depths. With its durable design,...

Ideal for both weekend warriors and seasoned pros, the Berkley® Choppo is a top water lure designed to deliver explosive action. This versatile lure can be chunked and wound around cover and open water, producing a serious waking action. With a...

Buckeye Lures G-Buzz Buzbait - There is no denying that Gerald Swindle has had a ton of success throughout his career utilizing a buzzbait. Up until now, that was a buzzbait he had built strictly for himself. Thanks to his mutual investment with Buckeye...

The compact size of the Whopper Plopper 60, measuring 2-3/8" and weighing 1/4oz, combines the best features of its predecessors. This versatile lure is both appetizing to smaller panfish and enticing to larger fish seeking a quick and easy meal. WARNING:...

Designed to stand out in a competitive market, the Megabass Jamaica Boa Buzzbait offers impressive performance that cannot be ignored. With a loud sonic rattle chamber attached to the lower arm, it emits a shockwave that entices strikes from lurking...

Experience explosive top water action with the Berkley Choppo 120. Whether you're a seasoned pro or a weekend warrior, this top water lure is designed for ease of use. Chunk and wind around cover or in open water for a serious waking action. The durable...