Rapala

Instant storytelling erupts every time anglers get near this massive replica of America's favorite lure. Makes a natural centerpiece in a woodsy bar setting, any basement, rec-room, log cabin or...

Instant storytelling erupts every time anglers get near this massive replica of America's favorite lure. Makes a natural centerpiece in a woodsy bar setting, any basement, rec-room, log cabin or...

Ready to tackle the toughest finesse fishing situations, the Rapala Crush City Janitor Worm mops up the finicky bites when you need to get the job done. Featuring a tapered tail to produce a lively...

The Mooch Minnow™ combines the best features of both a minnow-style bait and swimbait and seamlessly transitions from a jig head to a drop shot rig. Whether shaken, reeled, or dragged, this...

The Rapala CrushCity 2.5" Mayor Swimbait (8 Pk) is an essential part of any angler's arsenal, designed by Major League Fishing pro Jacob Wheeler. Its flat-sided body and boot tail create a subtle...

When faced with conditions that favor a small profile with a greater impact the HedgeHog™ steps forward to tackle the challenge. Primary curl tail appendages provide enticing fluttering action...

Expertly designed and built to handle tough conditions, the Rapala Balsa Xtreme BX Brat 6 is a compact crankbait that offers an aggressive wiggle and unmatchable durability. Made with a balsa...

The Rapala CrushCity 3" Mayor Swimbait (8 Pk) is an essential part of any angler's arsenal, designed by Major League Fishing pro Jacob Wheeler. Its flat-sided body and boot tail create a subtle...

The Rapala Touch Screen Tournament Scale 15lb offers convenient and user-friendly weighing and tracking for your catch. With a large digital display and various weight measurement options, it allows...

The Rapala 50lb High Contrast Digital Scale is packed with a multitude of "must-have" features, including a reverse image LCD for enhanced viewing, directional pad operation for intuitive navigation,...

  Designed with sharp serrated cutting edge and oversized finger and thumb holes, these scissors actually grip and hold braided line for easy non-slip cutting. Stainless Steel Construction...

Expertly designed with an aggressive wiggle and ultra-durable construction, the Rapala Balsa Xtreme BX Brat 3 is perfect for taking on big fish. Its tough balsa inner-core and rugged copolymer...