The Pressure Series represents the next generation in crankbaits, specifically engineered for finesse cranking at all depths. These innovative crankbaits feature a sleek, flat-sided body, creating a unique combination of sound and movement ideal for...

The Pressure Series represents the next generation in crankbaits, specifically engineered for finesse cranking at all depths. These innovative crankbaits feature a sleek, flat-sided body, creating a unique combination of sound and movement ideal for...

The Sonicside crankbait, created to meet the high standards of our National Pro Staff, delivers a tight, high-pitch action ideal for dominating cold water conditions. Its tough, 1mm circuit board lip is reinforced by a sturdy support, providing...

The Megabass Super-Z1 boasts exceptional stability in strong currents and utilizes a "bulldog contact" technique to constantly engage bottom structures, provoking intense reactions from fish. With the LBO II balancer system, it casts like a heavier lure,...

Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley Frittside crankbait features the same proven action that won David Fritts the Bassmaster Classic. Delivering proven balsa actions with the...

The updated Griffon series utilizes cutting-edge Megabass design technology to deliver increased power and performance. The enhanced hydrodynamic design not only improves shape and water channeling, but also creates a more aggressive bottom-contact...

Berkley® collaborated with professional anglers to create various sizes of Flicker Shads that mimic natural prey. The innovative movement replicates the flickering motion of a scared baitfish. Expertly designed to resemble shad in size, shape, and...

Berkley® collaborated with experts in the field to develop various sizes of Flicker Shads that mimic the natural prey. The distinctive movement of the lure imitates a baitfish in distress. Length: 1-5/8" Weight: 1/8oz Depth: 6'-8' WARNING: Cancer and...

The combination of a Hybrid Edge round bill, strong buoyancy, and fixed one-piece weight construction make the Macbeth Shallow 50F the perfect crankbait for sub-surface cranking in depths just under one foot. Shimano engineers designed the Hybrid Edge...

Crafted from high-float plastic, the Lucky Craft LC Silent Squarebill Crankbaits offer a silent, non-intrusive approach that is perfect for targeting pressured fish. Designed for use near cover and on stumps or flats, these crankbaits provide a heavy...

Enhance your fishing game with 6th Sense Crush 100X square bill crankbaits. These top-of-the-line lures are expertly designed for navigating through thick, shallow cover, tearing through grass, and maneuvering over rocks to lure fish towards your bait...

The Lucky Craft LC Silent 1.5 Squarebill Crankbaits are a top choice for catching fish in heavily pressured environments. Made with high-float plastic, these crankbaits provide a quieter and more subtle presentation, relying on their heavy action to lure...