Soft Baits

Introducing the newly launched 3.5" Adrenaline Craw Jr, created to meet the high demand for a smaller counterpart to the 4.25" Adrenaline Craw that was released in early 2021. Designed by Brandon Palaniuk, this bait features floating claws with a highly...

Equipped with rattling acoustics to attract fish from long distances, the Strike King Rattlin' Rage Craw boasts an internal rattle and two realistic claw arms designed with the patented Rage Tail technology. Its unique ability to generate strong...

With its compact shape and fast-paddling tails, the Ultra-Vibe Speed Craw is a jack of all trades and a master of many. It’s great by itself, dragged slowly across the bottom or pitched into heavy cover, but you can also affix it to the back of a...

Featuring a tapered body and thick profile, the NetBait BaitFuel Magnum T-Mac Worm is designed to entice curious bass. Injected with BaitFuel attraction, this worm is versatile and effective with shaky head, wacky rig, or floating worm techniques...

The NetBait Paca Craw boasts patented claws and a hollow body design, making it an incredibly versatile bait. Its claws create a helicopter effect when flipped or pitched, slowing its descent, while the hollow body can hold a large rattle or scent. The...

The slender undulating profile of the Swamp Crawler is so natural that you may confuse it with live bait. It’s also exceptionally versatile, perfect Texas rigged, Carolina rigged, wacky style, weightless or on the back of a jighead. With its...

Boasting a unique air-filled bubble tail, the Strike King® KVD Perfect Plastics Caffeine Shad offers unparalleled movement for a topwater shad bait. Constructed with top-quality plastics, this bait is incredibly soft and flexible, enhanced with...

The four-inch Dead Ringer is a masterful take on the original ring worm, with segmented rings that trap and hold water for a presence far greater than its small body. The addition of a curly tail that flutters on the fall and when twitched is often too...

The packaging of the 3.25" Finesse Slammer in a specialized tray maintains the bait's shape and integrity. Crafted from a durable and soft plastic material, this bait is highly effective in catching smallmouth bass, largemouth bass, and walleye. With its...

This 4-inch Game Hawg by Strike King is a beloved choice for a creature bait by the company's Pro anglers. Its design is ideal for both a Texas rig and a Carolina rig, with flexible legs and flappers that respond to even the smallest movements of the rod...

When FLW Tour pro, 2006 Bassmaster champ & 2004 Forrest Wood Cup champ, Luke Clausen, approached Z Man with a new bait design, they listened. The result was the Z Man FattyZ. Ideal for power-finesse situations and equipped with a molded-in slot for...

Crafted using a proprietary tear-resistant soft plastic formula that leaves a matte finish, the Great Lakes Finesse Juvy Craw Tube mimics the appearance and natural behavior of a juvenile crawfish, making it irresistible to predatory fish. Designed to...