Soft Baits

The Z-Hog’s little brother may look small, but it’s deadly when big bass in heavy cover are in a funk. Whether the cause is excessive fishing pressure or an unrelenting cold front, pitch this little creature bait with a heavy weight when bass...

Developed by professional angler Skeet Reese, the Berkley® PowerBait® The Deal boasts a shad profile with high sides that enhance its size and presence. Its tails display a super high action, replicating the motion of fleeing baitfish, to amplify...

Designed by a professional angler and winner of the 2009 Bassmaster Classic, Skeet Reese, the Berkley Powerbait Pit Boss was created to provide anglers with the ultimate flipping and pitching bait. With a unique saber tail design, this bait offers a...

Put a Berkley PowerBait MaxScent Tube on your hook if you want to become an absolute Smallmouth smasher! This is an upgrade over an already-proven bait! Berkeley's Maxscent material has an ultra-realistic texture that is perfect for your finesse...

The Beatdown is a stubby finesse bait that will take Ned Rigging to new levels of effectiveness. This is a technique where the key is to do less and don’t overthink it. If you want to experience fast action and lots of bites, you need to let it do...

As versatile as they are productive, the Z Man ZinkerZ feature a super tough, salt impregnated ElaZtech body designed to sink slowly and provide a tantalizing fluttering action on the fall. Rig them straight, Texas, Carolina, Wacky or on a drop shot,...

Delivering all of the same seductive features as the original T.R.D., the Z Man Big T.R.D. offers a larger profile that works to draw more attention and entice bigger bites. Built to pair perfectly with Z Man’s Power Finesse Shoomz, the Z Man Big T...

The Big Bite 4.5" BFE Creature Bait (6 Pk) was thoughtfully designed for effective flipping action. Its robust body, enhanced with rings and a hook slot, makes it ideal for rigging on either a straight shank or an EWG hook. Plus, the wings and tail are...

The Strike King Rage Bug is perfect for use behind the DB Structure Head and can also be used as a flipping or creature bait. Its unique flanges provide a subtle yet consistent action, even at low speeds. This makes it an ideal choice for any angler...

Experience complete control over larger bass with the Berkley Powerbait Maxscent The General Worm's reinforced scenting and enticing shimmy. Meticulously crafted with Berkley's new Maxscent formula, this worm has a slow, shaking descent and a larger...

The Reaction Innovations Fat Flirt Worm is a bigger version of its Flirt Worm counterpart, created by overwhelming angler demand. Designed for use with magnum shakey heads, power shots, Texas-rigs, Carolina-rigs, Neko rigs, and as a floating worm, this...

It has been scientifically proven the most effective craw-style baits are basic, with few appendages and limited action. The Great Lakes Finesse Snack Craw has been designed with that in mind, and with a single purpose - to catch fish.  The super...