Soft Baits

The Strike King KVD Perfect Plastic Rodent (6 Pk) has been expertly designed for heavy cover fishing. Its unique structure creates a strong disturbance under the water and is proven to attract larger fish. Its bubble-tipped appendages and soft plastic...

Strike King's Perfect Plastics are well-regarded soft plastic lures, thanks to their unique blend of ingredients that makes them the softest, saltiest plastics available. They also boast Strike King's innovative Coffee Scent technology, which effectively...

Designed by professional angler Jacob Wheeler, the Rapala Crush City Freeloader is a versatile shad bait that is a must-have in your tackle box. With its unique ribbed pin tail and molded with tall flat sides to mimic a baitfish, this bait has a subtle...

Experienced anglers are aware of the success of the Reaction Innovations Sweet Beaver, which is expertly designed to attract fish. With front-facing ribs and twin tails set at 90 degrees, the Smallie Beaver creates plenty of movement and vibration,...

When big bass are crunching tiny shad, the Tiny Fluke should be your go-to imitator for matching the hatch. It’s one of our pros’ favorite dropshot baits, but it’ll do much more than that. You can split shot it, put it on a scrounger or...

The Tiny Salty Chunk fits just about all of your finesse jig trailer needs, whether that means doodling a casting jig for suspended spots, crawling a crawfish imitator down a bluff wall for smallmouths, or skipping it under a dock for skittish...

The Original Speed Worm features a thick paddle tail that throbs on the fall or when retrieved horizontally. It can be flipped and pitched into thick cover because the design allows them to slip through even small openings in a thick mat or brushpile...

The highly sought-after Dark Sleeper series has been renamed the long-awaited Snagless Clauzig, and has become a sensation in the fishing world. Its lifelike movement and appearance, resembling that of a crayfish, do not require the use of rubber jigs...

  Designed to be the one of the most versatile soft plastic baits you can throw - the name says it all. It could be (hint hint) used for just about anything! Fish it on a forward facing sonar with a ned rig, swim head, drop shot, or as a trailer for...

  Experience incredible action and performance with the Big Bite Baits B5 Line Thru Swimbait. This expertly-designed lure utilizes an internal weight system for a powerful tail thump and body roll. Simply thread your line through the bait, attach...

The Zoom Bait Company’s U-Tail Worm may be the most universally beloved soft plastic worm on the planet, responsible for many novices’ first fish and high-level tournament wins alike. There are times though when fish want the same action in a...

The Small Salty Chunk is the trailer that made a generation of anglers give up pork chunks on the back of their jigs. It’s the perfect size to tempt any fish from plain keepers to the lunker of a lifetime and fits securely on the back of a wide...