The perfect “line dance” partner, the Yamamoto Cowboy is an extension of Yamamoto Custom Baits' extensive line of highly effective creature baits. Whether it is utilized on the back of a jig, or for flipping and punching, the...

The Hog Farmer 5.5" Spunk Shad Pintail Swimbait (6 Pk) features a unique spunky action that is guaranteed to attract trophy fish. The anise-infused plastic is soft and irresistible to various fish species. This versatile bait can be used as a trailer for...

The Berkley Powerbait Maxscent Hit Worm is sure to be a favored choice amongst both big bass and skilled anglers. Its enhanced scenting and versatile presentation make it irresistible to light-feeding bass. This bait features a thick body and a loose...

Expert perspective: The Ned Zone is a versatile bait, perfect for various techniques such as floating, rigging, and drop shotting. Its distinct belly features an alignment line for easy rigging, while its unique tail design entices fish to strike. With...

Each Rage Tail lure is crafted with a distinctive and exclusive tail design, setting it apart from other soft plastic baits. With a specific purpose in mind, each bait is engineered using premium, customized plastics for unparalleled action. Prepare to...

The Z-Hog’s little brother may look small, but it’s deadly when big bass in heavy cover are in a funk. Whether the cause is excessive fishing pressure or an unrelenting cold front, pitch this little creature bait with a heavy weight when bass...

Developed by professional angler Skeet Reese, the Berkley® PowerBait® The Deal boasts a shad profile with high sides that enhance its size and presence. Its tails display a super high action, replicating the motion of fleeing baitfish, to amplify...

Designed by a professional angler and winner of the 2009 Bassmaster Classic, Skeet Reese, the Berkley Powerbait Pit Boss was created to provide anglers with the ultimate flipping and pitching bait. With a unique saber tail design, this bait offers a...

Put a Berkley PowerBait MaxScent Tube on your hook if you want to become an absolute Smallmouth smasher! This is an upgrade over an already-proven bait! Berkeley's Maxscent material has an ultra-realistic texture that is perfect for your finesse...

The Beatdown is a stubby finesse bait that will take Ned Rigging to new levels of effectiveness. This is a technique where the key is to do less and don’t overthink it. If you want to experience fast action and lots of bites, you need to let it do...

As versatile as they are productive, the Z Man ZinkerZ feature a super tough, salt impregnated ElaZtech body designed to sink slowly and provide a tantalizing fluttering action on the fall. Rig them straight, Texas, Carolina, Wacky or on a drop shot,...

Delivering all of the same seductive features as the original T.R.D., the Z Man Big T.R.D. offers a larger profile that works to draw more attention and entice bigger bites. Built to pair perfectly with Z Man’s Power Finesse Shoomz, the Z Man Big T...