Soft Baits

The Yamamoto Single Tail Grubs have been a classic bait for years for a reason. One of the most versatile baits ever created, they can be rigged a variety of ways and catch fish year around. Fish them alone or as a spinnerbait, buzzbait or jig trailer,...

The Magnum Ultra Vibe Speed Worm was designed to trigger the predatory instinct in bass, just like its little brother, but in a package that’ll tempt the biggest bass on the lake. It combines the realistic look and action of a worm with the unique...

As an expert in the product and industry, it is important to note that the Strike King Zero Stick Worm contains a high concentration of salt, resulting in a quick sinking action similar to other Senko Style baits. However, what sets the Zero apart is its...

The Kinky Beaver offers a familiar ribbed design and tear drop appendages, but it also boasts two large flappers with thick wedges and long antennae, providing an enhanced level of fish enticement. The wedges on the claws facilitate water catch and...

Introducing the Midsize Brush Hog…it has the same proportions and action as both its little brother and big brother, just in an in-between size that’ll attract both numbers of tournament-sized fish and the kicker needed to seal the deal...

Designed by industry expert Mike McClelland, the Battle Bug boasts a subtle swimming action and elongated antennas for a larger profile. This versatile bait excels when used on a Texas rig, swing head, or as a jig trailer. Remove the antennas for a more...

Truly an innovative soft plastic to the fishing industry. Designed and kept secret for 2 years by Elite Series Pro Tyler Rivet this one of a kind pitching and flipping bait features a unique slide slit allowed you to rig your bait...

As an expert in the fishing industry, I highly recommend the Big Bite 4" Rojas Fighting Frog. This bait is incredibly versatile and can be used in various ways such as Texas rigged, behind a jig, or even vertically on a swim jig or drop shot. Designed by...

Flappers, legs, and appendages, can you ask anymore from a creature bait.  The Xcite Baits Hawgalicious provides a look and a movement that fish simply can't ignore. Great for flipping, split shotting, Carolina rigging and as an animated...

The Evergreen Bow Worm Noodle is a masterfully designed fishing bait that effortlessly balances finesse and power. Its slender profile and extended length are specifically engineered to attract large bass in heavily fished waters. Unlike bulky worms that...

The Dead Ringer is a masterful take on the original ring worm, with segmented rings that trap and hold water for a presence far greater than its small body. The addition of a curly tail that flutters on the fall and when twitched is often too much for...

The Z-Man ChatterSpike is an ultra-refined chatterbait trailer with creative engineering that enhances the performance of bladed jigs. Precise V-shaped ridges highlight the chatterbait fishing trailer and help to produce the tight, crisp action the...