Based on one of the most legendary baits to ever hit the bass fishing scene, the Yamamoto Fuzzy Senko gives fish a whole new profile and action they’re surely not accustomed to. Crafted with the same dense Senko body that has fooled...

Based on one of the most legendary baits to ever hit the bass fishing scene, the Yamamoto Fuzzy Senko gives fish a whole new profile and action they’re surely not accustomed to. Crafted with the same dense Senko body that has fooled...

Reinforced with Berkley’s Maxscent flavoring, the Berkley Powerbait Maxscent Power Chunk is a relative of the old pork rind trailers that are now out of production. Designed with a classic chunk profile, the Berkley Powerbait Maxscent Power Chunk...

Perfect for blind casting or presenting to fish visible on forward-facing sonar, the Yamamoto Hinge Minnow is carefully engineered to be the ultimate rolling minnow. Made with a hinged tail portion and laminated top and bottom sections that are...

Designed with input from top Yamamoto pros, the Yamamoto Yama Bug delivers the utmost action along with an attractive creature-bait profile to pique the interest of even the most educated bass. Crafted using a custom Yamamoto plastic formula...

Made with a tapered body, abundant “hairs” along its length, and split antennae for added action, the Hideup Coike Shrimp Creature Bait is designed to trigger bites even when no action is imparted by the angler. Versatile enough to...

The new 4" Ring Fry from Lake Fork Tackle is an improved version of the popular French Fry lure. Its large tapered body contains hidden air pockets that mimic natural breathing, while also concealing the hook, making it ideal for use in heavy cover...

Offering the perfect blend of subtle finesse and undeniable attraction, the Hog Farmer Utility Player Worm features a ribbed body that kicks out vibration and a tapered tail that comes to life with the slightest twitch. Designed to float...

Staying true to our roots of innovative baits that absolutely catch fish, we bring you the Yamatanuki. While this is it’s first time being available in the US, it has been a very popular bait for the Japanese Yamamoto lineup for years. The...

The newest addition to Reaction Innovations’ legendary line-up of beaver creature baits, the Reaction Innovations Spicy Beaver 3.0 delivers the same provocative kicking action as the original Spicy Beaver but in a compact and approachable...

Designed in collaboration with BASS Elite Series angler Seth Feider, the Z-Man Llama Tubez deliver unparalleled softness, incredible action, and Elaztech durability to create the most bulletproof finesse tube on the market. Built to pair...

An incredibly unique and highly-sought-after JDM finesse offering, the Hideup Coike 17mm Creature Bait is an urchin-style soft bait made from durable high-floating elastomer to withstand catching bass after bass. Slotting in just below the...