Soft Baits

The Yamamoto Scope Shad was designed to be the perfect tool for forward-facing sonar. However, the minnow bait is more than another among the new forward facing sonar baits. The Yamamoto Shad offers much more than that. If you're looking to catch fish...

Featuring a minimalist stickbait profile that has proven irresistible to a variety of gamefish, the Z-Man Micro TRD is a downsized version of the ever-popular Finesse TRD and is perfect for tough conditions and micro finesse applications...

The Missile Baits Spunk Shad is a highly effective trailer for bladed jigs, developed by the knowledgeable team at Missile. This baitfish imitator boasts the same irresistible bite-inducing profile and erratic action as the original Hog Farmer Spunk...

The 6th Sense Stroker Craw 3.3" is a versatile soft bait that adds more action to your presentations. Use it for targeting shallow grass, shoreline brush, or deep hydrilla and you'll see an increase in bites and catches. Its craw-style design also makes...

This versatile bait is expertly designed for use with a jig head in the renowned "ned" rig technique, but it can also be used in a variety of other techniques such as Drop Shot, Wacky Rig, Weedless, Shakey Head, Nail Weight, and Neko rig. It is available...

Constructed of high floating, 10X Tough ElaZtech™ material, this first-of-its-kind soft plastic surface popper sports a cupped face that pops, spits, and chugs along the surface for maximum fish-calling attraction. What's more, the Pop ShadZ can be...

The Strike King® Rage Baby Menace 3" (9 Pk) is a versatile soft plastic bait designed to imitate a helpless prey with its unique twin tail design. Its erratic tail action is irresistible to bass, making it effective at any retrieval speed. This bait...

As a product designed by legendary frog fisherman Dean Rojas, the Big Bite 4" Rojas Fighting Frog boasts versatility and multiple rigging options. While the Texas rig is a popular choice, this bait can also be used effectively on a jig, Carolina rig, or...

The KVD Pro Model Tube is salt-impregnated, and is great when finesse is the name of the game. This 3 1/2" length is a perfect all-around size. Tour Grade Tube Jig Heads can be slid inside the tube with the line tie poked through. This bait works well on...

The Missile Baits Spunk Shad is a highly effective trailer for bladed jigs, developed by the knowledgeable team at Missile. This baitfish imitator boasts the same irresistible bite-inducing profile and erratic action as the original Hog Farmer Spunk...

The X Zone Pro Series Swammer, over 8 years in the making to create the most versatile swimbait on the market today.  Made with our innovative rib design, soft curved ribbed sides, a unique three-dimensional paddle tail with a keel shaped...