The Zoom Bait Company’s U-Tail Worm may be the most universally beloved soft plastic worm on the planet, responsible for many novices’ first fish and high-level tournament wins alike. There are times though when fish want the same action in a...

  The Fat Baby Craw from Yamamoto gives you all the features that have made Yamamoto products so successful at catching bass in a craw package. The round body and claws resist sticking to tules, pads, sticks, and other cover like flat plastic does...

The Baby D Bomb is the mini version of the well-known D Bomb. With its slim yet plump body, it is ideal for flipping, pitching, and finesse fishing. When used with a Texas rig, the bait's slender ribbed shape allows for a 3/0 flipping hook. For more...

Crafted to move swiftly and gracefully in the water, mimicking the movements of a fleeing baitfish, the Damiki Armor Shad boasts a ribbed jerkbait body that provides a larger appearance and enhanced maneuverability. Enhanced with enticing scent, this...

The Yamamoto Double Tail Grubs make great jig trailers or they can be added to a Yamamoto Skirt to create your own spider jig color combination. If you're looking to improve your odds with a spinnerbait, the Yamamoto Double Tail Grubs make for great...

Crafted in collaboration with Rapala and professional angler Jacob Wheeler, the Rapala Crush City Ned BLT is a game-changer for bass fishing. Its tapered ribbed tail offers a subtle yet enticing movement that is sure to attract even the most cautious of...

From the creators of the most successful bass fishing worm of all time, the Yamamoto Sensei Straight Tail Worm is molded to be the ultimate bait for a wide range of finesse applications. Manufactured with a custom-tailored soft-plastic formula...

The Z-Man Scented Jerk Shadz is like no other scented soft plastic jerkbait because it's made from highly durable ElaZtech, formed to have a lively split tail, and infused with Pro-Cure Super Gel, a 100% natural scent. The Z-Man Jerk shad bait achieves a...

Every element of the Zoom Z-Drop worm was built for dropshotting excellence. The unique crossed tail, slightly segmented upper body, and flat underside all combine to give the Z-Drop an enchanting slow-falling presentation that sways with barely a hint...

The Shakey Head Worm was built to maximize your success when fishing the ultimate limit getter, the shakey head. It features a flat head that makes rigging effortless and a body that is tapered to give it optimal action with the lightest twitches. On a...

  The Yamamoto D-Shad is a new breed of soft plastic jerk bait. Although similar in profile to other soft-body jerkbaits, the Yamamoto D-Shad provides added advantage of molded-in-weight. Consider those situations when you’re trying to work a...

The Yamamoto Scope Shad was designed to be the perfect tool for forward-facing sonar. However, the minnow bait is more than another among the new forward facing sonar baits. The Yamamoto Shad offers much more than that. If you're looking to catch fish...