The deep belly of the Salty Super Fluke causes it to dart, glide and knuckleball through the water, while its universal baitfish size allows it to tempt both limit-sized bass and the biggest fish on your lake. Rigged weightless, it skitters across the...

The Z-Craw takes an elongated body with forward facing ribs and adds hook pockets top and bottom as well as fluttering claws, all in a streamlined package designed to slip into the heaviest cover with ease while also pulsating with the sound and fury of...

Very seldom does a technique arise in the fishing world that completely changes the landscape of fishing. Forward facing sonar is this very technique, and not one angler knows it better than professional angler Jason Christie. Christie has teamed up with...

Experience a truly unique bait with Chompers Possum Tail Worm (5 Pk). The bait features a natural defensive curling action that responds to every pull of the rod. Made with our special plastic blend and no added salt, this bait is both durable and...

When FLW Tour pro, 2006 Bassmaster champ & 2004 Forrest Wood Cup champ, Luke Clausen, approached Z Man with a new bait design, they listened. The result was the Z Man FattyZ. Ideal for power-finesse situations and equipped with a molded-in slot for...

The latest addition to Zoom’s Magnum series, the Zoom Magnum Swamp Crawler is a full inch longer than the original, and offers the same tantalizing action. Capable of being fished with a multitude of techniques, the Zoom Magnum Swamp Crawler...

The Zoom Mag II Worm is great when water temperatures heat up and fishing pressure begins to take its toll. Ideal for targeting bigger bass on a Texas-rig, especially when flipping and pitching into heavy cover, the Mag II is super soft to the touch for...

The Magnum Finesse worm is about twice as thick as the standard Zoom Finesse worm, but only about a quarter inch longer, so it pushes lots of water in a compact package, making it a favorite when the bite is tough on big bass factories. Rig it...

Designed by B.A.S.S. Elite Series Pro, Brett Hite, the Zako Swimbait joins the ranks of Yamamoto’s legendary line of soft plastic baits.  Its segmented body and forked tail allow it to excel as a vibrating jig trailer, and its...

Strike King's 3" Baby Rage Craw (9 Pk) is an exceptional choice for anglers seeking lifelike realism and irresistible action. Made from premium plastics, these craws boast a unique tail design that provides unparalleled splash, noise, and excitement...

The Dead Ringer is a masterful take on the original ring worm, with segmented rings that trap and hold water for a presence far greater than its small body. The addition of a curly tail that flutters on the fall and when twitched is often too much for...

Crafted to imitate the movements of a crayfish, the Bad Craw boasts a meticulously crafted body designed to smoothly sway on the descent and come alive on the surface. The uniquely designed pinchers are constructed to bob in a defensive stance and...