Soft Baits

Very seldom does a technique arise in the fishing world that completely changes the landscape of fishing. Forward facing sonar is this very technique, and not one angler knows it better than professional angler Jason Christie. Christie has teamed up with...

Very seldom does a technique arise in the fishing world that completely changes the landscape of fishing. Forward facing sonar is this very technique, and not one angler knows it better than professional angler Jason Christie. Christie has teamed up with...

The Z-Man Gobius name implies it represents typical gobies, which the pre-rigged goby imitation does in super lifelike detail. A highly refined body, gill plate, fin, and tail design that presents subtle swimming action. The 3-inch Z-Man Gobius is a...

When FLW Tour pro, 2006 Bassmaster champ & 2004 Forrest Wood Cup champ, Luke Clausen, approached Z Man with a new bait design, they listened. The result was the Z Man FattyZ. Ideal for power-finesse situations and equipped with a molded-in slot for...

The latest addition to Zoom’s Magnum series, the Zoom Magnum Swamp Crawler is a full inch longer than the original, and offers the same tantalizing action. Capable of being fished with a multitude of techniques, the Zoom Magnum Swamp Crawler...

The Magnum Trick Worm is a key choice for anglers who want to present a slightly beefier package to fish that might be spooked by something with more appendages. Rigged alone on a wide gap hook or wacky rigged, its sashaying action will tempt even the...

The Magnum Finesse worm is about twice as thick as the standard Zoom Finesse worm, but only about a quarter inch longer, so it pushes lots of water in a compact package, making it a favorite when the bite is tough on big bass factories. Rig it...

Designed by B.A.S.S. Elite Series Pro, Brett Hite, the Zako Swimbait joins the ranks of Yamamoto’s legendary line of soft plastic baits.  Its segmented body and forked tail allow it to excel as a vibrating jig trailer, and its...

Strike King's 3" Baby Rage Craw (9 Pk) is an exceptional choice for anglers seeking lifelike realism and irresistible action. Made from premium plastics, these craws boast a unique tail design that provides unparalleled splash, noise, and excitement...

The Dead Ringer is a masterful take on the original ring worm, with segmented rings that trap and hold water for a presence far greater than its small body. The addition of a curly tail that flutters on the fall and when twitched is often too much for...

Crafted to imitate the movements of a crayfish, the Bad Craw boasts a meticulously crafted body designed to smoothly sway on the descent and come alive on the surface. The uniquely designed pinchers are constructed to bob in a defensive stance and...

Featuring an erratic pintail and fully ribbed body that vibrates with minimal input, the True Bass FF Minnow is a deadly baitfish imitation that’s a must-have lure for anglers who like chasing elusive bass with forward-facing sonar...