The Magnum Finesse worm is about twice as thick as the standard Zoom Finesse worm, but only about a quarter inch longer, so it pushes lots of water in a compact package, making it a favorite when the bite is tough on big bass factories. Rig it...

Designed by B.A.S.S. Elite Series Pro, Brett Hite, the Zako Swimbait joins the ranks of Yamamoto’s legendary line of soft plastic baits.  Its segmented body and forked tail allow it to excel as a vibrating jig trailer, and its...

Strike King's 3" Baby Rage Craw (9 Pk) is an exceptional choice for anglers seeking lifelike realism and irresistible action. Made from premium plastics, these craws boast a unique tail design that provides unparalleled splash, noise, and excitement...

The Dead Ringer is a masterful take on the original ring worm, with segmented rings that trap and hold water for a presence far greater than its small body. The addition of a curly tail that flutters on the fall and when twitched is often too much for...

Crafted to imitate the movements of a crayfish, the Bad Craw boasts a meticulously crafted body designed to smoothly sway on the descent and come alive on the surface. The uniquely designed pinchers are constructed to bob in a defensive stance and...

Featuring an erratic pintail and fully ribbed body that vibrates with minimal input, the True Bass FF Minnow is a deadly baitfish imitation that’s a must-have lure for anglers who like chasing elusive bass with forward-facing sonar...

An ultra-realistic crayfish imitation, the TRD CrawZ was designed for Ned-rigging but is also ideal for use as a finesse jig trailer and even as a saltwater fiddler crab imitation thanks to its buoyant claws that stand the bait up in a natural defensive...

The Yamamoto Flappin' Hog was originally only available in Asia and has now officially made its way to the States. The Flappin' Hog has three distinct types of appendages. The appendages closest to the tail section are the longest and have the most...

If there's been one lure that has changed the face of fishing over the years, it's the Senko. With its wide range of uses and subtle natural action, the Senko has quickly become a favorite with anglers all over the world. The beauty of the Senko is in...

The New Pro Senko has been designed with a thicker head area to help it stay on the hook when used with Gary's Swim Jig or other Shaky-Head style jigs. It still possesses all of the original Senko's incredible fish-catching action. The Pro Senko also...

The Strike King 4" Rage Menace (8 Pk) features a soft plastic double-tail grub that is hard to resist! Its erratic tail action is effective even at slow fall or retrieve speeds, making it a great choice for bass fishing. Whether used as a jig trailer, on...

The Bongo is a newly released soft plastic product by the 6th Sense Lure Lab that boasts an ultra-realistic, 3-dimensional "scale-like" body designed to attract more fish. Its slim 3.7 inch body allows for the wider claws to have increased water...