The Strike King's Bitsy Tube is a highly effective finesse bait for various fish, specifically targeting larger bass. Its durability and heavy salt-impregnated design lure and secure bites. WARNING: Cancer and Reproductive Harm - https://www.p65warnings...

Added to a spinnerbait or a vibrating jig, the Zoom Split Tail Trailer adds a bit of extra action with a dash of matching or contrasting color. It provides bulk, too, for days when bass are short-striking and need an extra incentive to commit to the...

  Next time you're out fishing, tie on an X Zone Muscle Back Craw and catch more BASS! The X Zone Muscle Back Craw has a distinctive cross ribbed body design with appendages to provide micro movements. The soft, realistic, textured claws are ribbed...

The Missile Baits 6" Magic Worm was created through an epic collaboration between two top bait designers: Missile Baits and Roboworm. With its versatile design, this hand-poured worm can replace multiple baits in your tackle bag, including drop shots,...

The Yamamoto Hula Grub is one of the greatest soft baits ever poured. And, not coincidentally, one of the greatest soft bait manufacturers is Yamamoto Baits. The Yamamoto Double Tail Hula Grubs catch fish 12 months out of the year - deep and shallow. It...

Often copied, but never matched, the original Finesse Worm is a smaller version of the popular Zoom Trick Worm and can be rigged in a variety of ways, including wacky style on a small hook, on a darter head, splitshot or on a shakey or finesse jig...

The Strike King KVD Dream Shot is an ideal drop shot bait, specifically designed by professional angler Kevin VanDam to cater to a wide range of fishing needs. Its innovative triangle hinged tail section, inspired by the caffeine shad design, adds...

The tail of Rage Tail® lure is uniquely designed, using high-quality plastics for exceptional action. Its specialized design serves a specific purpose and produces impressive splash, noise, and action for a soft plastic lure. With flanges for...

Responding to popular demand and the requests of the Zoom pro staff, the company hereby introduces the Magnum Ultra-Vibe Speed Craw, a larger model with the same basic proportions as the original. “The original is one of the best baits Zoom has...

The Strike King 5" Z-Too (4 Pk) has revolutionized the Soft Plastic Market with its revolutionary design. This advanced bait is made with a stronger and more durable material, making it the preferred choice for avid anglers. In a side-by-side comparison...

When even the original Zoom Centipede is too powerful for wary bass, turn to the even slimmer Fish Doctor, a Carolina rig lure based on the old “Do Nothing” style worms. It’ll also fill livewells on a shakey head or fished wacky style,...

The best-selling lizard of all time attained that status for good reason. The six-inch size will catch the biggest fish in your lake, but it’s also a limit-getter, perfect for just about every situation and every rig that you use for soft plastics...