Soft Baits

Often copied, but never matched, the original Finesse Worm is a smaller version of the popular Zoom Trick Worm and can be rigged in a variety of ways, including wacky style on a small hook, on a darter head, splitshot or on a shakey or finesse jig...

The Strike King KVD Dream Shot is an ideal drop shot bait, specifically designed by professional angler Kevin VanDam to cater to a wide range of fishing needs. Its innovative triangle hinged tail section, inspired by the caffeine shad design, adds...

The tail of Rage Tail® lure is uniquely designed, using high-quality plastics for exceptional action. Its specialized design serves a specific purpose and produces impressive splash, noise, and action for a soft plastic lure. With flanges for...

The Big Bite Baits 2" Fat Grub (10 Pk) is a highly sought after bait that can attract a variety of species. To cater to crappie and panfish, we have created new colors and downsized the bait. For optimal results, we recommend casting and slowly...

Responding to popular demand and the requests of the Zoom pro staff, the company hereby introduces the Magnum Ultra-Vibe Speed Craw, a larger model with the same basic proportions as the original. “The original is one of the best baits Zoom has...

The Strike King 5" Z-Too (4 Pk) has revolutionized the Soft Plastic Market with its revolutionary design. This advanced bait is made with a stronger and more durable material, making it the preferred choice for avid anglers. In a side-by-side comparison...

When even the original Zoom Centipede is too powerful for wary bass, turn to the even slimmer Fish Doctor, a Carolina rig lure based on the old “Do Nothing” style worms. It’ll also fill livewells on a shakey head or fished wacky style,...

The best-selling lizard of all time attained that status for good reason. The six-inch size will catch the biggest fish in your lake, but it’s also a limit-getter, perfect for just about every situation and every rig that you use for soft plastics...

As the original pork trailer dating back to 1922, Uncle Josh Pork Frog (3 Pk) has been a top choice for both weekend anglers and professional bass fishermen. Its soft and flexible design ensures a natural movement in the water and a realistic feel for...

As lethal as the original, the Strike King 3X ElazTech Baby Z Too Soft Jerkbaits is slightly smaller yet maintains durable construction. With a forked tail, the Strike King 3X ElazTech Baby Z Too Soft Jerkbaits has a natural baitfish profile perfect for...

Born by popular demand from Yamamoto pro-staff and customers, the Yamamoto 3” Shad Shape Worm utilizes the same exact shape as the original Shad Shaped Worm but in a smaller profile that is absolutely deadly in certain scenarios. Perfect for...

Consider the Strike King® Rage Tail® Craw if your fishing location calls for craws. The exclusive design includes 2 realistic pinchers and a long, slender body that is specifically engineered to produce turbulence in the water. For optimal...