The Strike King 5" Z-Too (4 Pk) has revolutionized the Soft Plastic Market with its revolutionary design. This advanced bait is made with a stronger and more durable material, making it the preferred choice for avid anglers. In a side-by-side comparison...

When even the original Zoom Centipede is too powerful for wary bass, turn to the even slimmer Fish Doctor, a Carolina rig lure based on the old “Do Nothing” style worms. It’ll also fill livewells on a shakey head or fished wacky style,...

The best-selling lizard of all time attained that status for good reason. The six-inch size will catch the biggest fish in your lake, but it’s also a limit-getter, perfect for just about every situation and every rig that you use for soft plastics...

As the original pork trailer dating back to 1922, Uncle Josh Pork Frog (3 Pk) has been a top choice for both weekend anglers and professional bass fishermen. Its soft and flexible design ensures a natural movement in the water and a realistic feel for...

As lethal as the original, the Strike King 3X ElazTech Baby Z Too Soft Jerkbaits is slightly smaller yet maintains durable construction. With a forked tail, the Strike King 3X ElazTech Baby Z Too Soft Jerkbaits has a natural baitfish profile perfect for...

Born by popular demand from Yamamoto pro-staff and customers, the Yamamoto 3” Shad Shape Worm utilizes the same exact shape as the original Shad Shaped Worm but in a smaller profile that is absolutely deadly in certain scenarios. Perfect for...

Consider the Strike King® Rage Tail® Craw if your fishing location calls for craws. The exclusive design includes 2 realistic pinchers and a long, slender body that is specifically engineered to produce turbulence in the water. For optimal...

This product, the Ned Bomb, stands out from other Ned baits due to its unique ribs and thin beaver shaped tail, providing anglers with subtle action even when at rest. Through extensive testing, we have made efforts to increase its buoyancy, resulting in...

Made for those tough days on the water when you just need to put some fish in the boat, the Z Man Trick Shotz is a finesse bait that delivers an ultra lifelike action specifically designed for drop-shotting. Featuring a ribbed body and shade-shaped tail,...

The Magnum Shakey Head Worm is a longer version of the original Shakey Head Worm, a bigger package with the same tremendous action. Like its smaller counterpart, the Magnum Shakey Head Worm has a tapered tail and flat head. With its larger profile and...

The Zoom Centipede is the ultimate Carolina-rigging dynamite, the finesse option that everyone else has unsuccessfully tried to copy. It looks like it shouldn’t have much action, but it darts and glides with a simple twitch of the rod. In addition...

Crafted to move swiftly and gracefully in the water, mimicking the movements of a fleeing baitfish, the Damiki Armor Shad boasts a ribbed jerkbait body that provides a larger appearance and enhanced maneuverability. Enhanced with enticing scent, this...