Soft Baits

This product, the Ned Bomb, stands out from other Ned baits due to its unique ribs and thin beaver shaped tail, providing anglers with subtle action even when at rest. Through extensive testing, we have made efforts to increase its buoyancy, resulting in...

Made for those tough days on the water when you just need to put some fish in the boat, the Z Man Trick Shotz is a finesse bait that delivers an ultra lifelike action specifically designed for drop-shotting. Featuring a ribbed body and shade-shaped tail,...

The Magnum Shakey Head Worm is a longer version of the original Shakey Head Worm, a bigger package with the same tremendous action. Like its smaller counterpart, the Magnum Shakey Head Worm has a tapered tail and flat head. With its larger profile and...

The Zoom Centipede is the ultimate Carolina-rigging dynamite, the finesse option that everyone else has unsuccessfully tried to copy. It looks like it shouldn’t have much action, but it darts and glides with a simple twitch of the rod. In addition...

Crafted to move swiftly and gracefully in the water, mimicking the movements of a fleeing baitfish, the Damiki Armor Shad boasts a ribbed jerkbait body that provides a larger appearance and enhanced maneuverability. Enhanced with enticing scent, this...

Featuring a segmented, fish-shaped body and forked tail that create an extremely lifelike baitfish profile, the RaZor ShadZ pulls double duty as a first-of-its-kind floating/diving soft pastic jerkbait and the perfect bladed swim jig trailer to...

Expertly designed for navigating dense cover and rugged structures, the Crock-O-Gator Wiese Football Jig is purpose-built to help anglers target trophy fish in hard-to-reach areas. Its innovative football-shaped head and sturdy weedguard allow it to...

The new X Zone Pro Series Adrenaline Craw is the brainchild of one of the hottest anglers on earth; Brandon Palaniuk!!  The super aggressive claws produce unbelievable action. Use alone for great swimming action, tip your jig with it to give...

If there's been one lure that has changed the face of fishing over the years, it's the Yamamoto Senko. With its wide range of uses and subtle natural action, the Yamamoto Senko has quickly become a favorite with anglers all over the world. The beauty of...

The Roboworm 3" Alive Shad (10 Pk) is known for being one of their most successful finesse baits. Its "hand poured" design, using high-tech robotic technology, creates triple color combinations that entice fish in all conditions. The shad shape allows...

The right bait can be the difference between a big day and coming up empty, and when finesse tactics are in order, the Hula StickZ is the right bait! Try it paired with a Finesse ShroomZ™ jighead - or Texas-rigged - and watch this buoyant bait...