Soft Baits

The Strike King 3" Rage Tail Chunk (7 Pk) is an excellent lure for attracting finicky fish. Its short, fat body and extra-large pincers produce tantalizing movement, making it perfect for use as a jig trailer on various types of jigs. Add this innovative...

The Hot Shot Minnow from X Zone Lures is the newest bait designed by Elite Series Pro, Brandon Palaniuk. It is perfect for Drop Shot, Ned Rig and Ball Head presentations for Bass, Walleye and many other species.It has been designed with a...

The Rein's Ring Craw delivers a realistic crawfish profile complete with subtle lifelike touches you don’t find with other craw style baits. It offers you a large body easy for rigging combined with ringed claws and little feet and antennae that...

This bait is versatile, imitating both crayfish and shad. It is compatible with Crock-O-Gator's football shaker head and can be used for both drop shot and Carolina rigs. Available in a variety of colors and sold on the website and at nearby stores...

If there's been one lure that has changed the face of fishing over the years, it's the Yamamoto Senko. With its wide range of uses and subtle natural action, the Yamamoto Senko has quickly become a favorite with anglers all over the world. The beauty of...

The Zoom Creepy Crawler features two long, thin grub tails that create a tempting kicking action at virtually any retrieve speed. Put it on the back of your favorite vibrating jig or swim jig, or even on a spinnerbait or buzzbait, and the wild...

Featuring multiple enticing features, the Crock-O-Gator Ring Craw is a delectable imitation of a craw that performs well with a variety of angling methods. Designed for use on a jig, Texas-rig, or Carolina-rig, its distinctive, ringed design emits an...

The addition of Zoom’s patented Ultra Vibe tails to the back of a traditional chunk-style trailer makes the perfect addition to any flipping jig, swim jig or vibrating jig. Despite the appearance of a slim profile, these tails move tons of water on...

Made from a specialized blend of soft plastic, when fished with a weight the Deception Worm will stand with its tail straight up off the bottom to tempt fish into striking. Try them rigged 'straight' or Tex-posed without any weight, or Wacky rig them and...

The Bonehead 2.5" Minnow from Tackle is designed with a thin split tail that produces an exceptional range of movement. It boasts a lifelike appearance and is highly effective in catching fish. Available in an array of vibrant colors, this bait is...

Perfect for catching bass in various conditions, the Crock-O-Gator Zapper Flipping Jig is a versatile tool that navigates through any type of cover with excellent efficiency. With a uniquely designed angled head, this jig can easily maneuver through...

The Lake Fork Worm has a broad ringed structure that releases bubbles to imitate natural breathing and hide the hook. Its hefty, dual curled tail creates a vibrating motion when drawn in or sinking. The Garlic & Salt Impregnated Lake Fork Worm has...