Paired with a heavy weight, the compact body of the Z-Hog allows it to penetrate cover that was previously thought too dense to fish. With flappers on the side and a “rabbit ears” tail, it has just enough glide to emulate a fleeing baitfish,...

If there's been one lure that has changed the face of fishing over the years, it's the Yamamoto Senko. With its wide range of uses and subtle natural action, the Yamamoto Senko has quickly become a favorite with anglers all over the world. The beauty of...

When the bass demand a slightly bigger meal, or you need to slow down your rate of fall, thread a Big Salty Chunk on the back of your jig and hold on. It’s a time-tested and proven producer of big bass and winning tournament strings from coast to...

The Big Bite 4" Yo Mama (8 Pk) is a highly recommended option among professionals. This bait is designed for flipping and has been widely acknowledged for attracting larger fish. Its compact size allows for easy penetration through cover and mats, while...

Our 6th Sense team set out to create a unique ribbon tail worm that offers both distinctive features and secondary flexible motion. The Boosa 9.6-inch Ribbon Tail has alternating ribs that effectively move water, allowing for flexible movement and...

Made using an even softer version of Z Man's ElaZtech plastic, the Z Man Finesse T.R.D. (The Real Deal) provides a realistic feel, longer holds, and increased hook-up ratios. Expertly crafted to trick the most finicky fish into biting, the Z man Finesse...

  Hot on the heels of one of the most popular baits of 2023 comes the all-new Yamatanuki 2.5” from Yamamoto Baits. Much like its 3.5” big brother, the 2.5” Yamatanuki is a power-finesse offering that fish can’t resist. It...