Soft Baits

Made with a tapered body, abundant “hairs” along its length, and split antennae for added action, the Hideup Coike Shrimp Creature Bait is designed to trigger bites even when no action is imparted by the angler. Versatile enough to...

The new 4" Ring Fry from Lake Fork Tackle is an improved version of the popular French Fry lure. Its large tapered body contains hidden air pockets that mimic natural breathing, while also concealing the hook, making it ideal for use in heavy cover...

Offering the perfect blend of subtle finesse and undeniable attraction, the Hog Farmer Utility Player Worm features a ribbed body that kicks out vibration and a tapered tail that comes to life with the slightest twitch. Designed to float...

Staying true to our roots of innovative baits that absolutely catch fish, we bring you the Yamatanuki. While this is it’s first time being available in the US, it has been a very popular bait for the Japanese Yamamoto lineup for years. The...

The newest addition to Reaction Innovations’ legendary line-up of beaver creature baits, the Reaction Innovations Spicy Beaver 3.0 delivers the same provocative kicking action as the original Spicy Beaver but in a compact and approachable...

Designed in collaboration with BASS Elite Series angler Seth Feider, the Z-Man Llama Tubez deliver unparalleled softness, incredible action, and Elaztech durability to create the most bulletproof finesse tube on the market. Built to pair...

An incredibly unique and highly-sought-after JDM finesse offering, the Hideup Coike 17mm Creature Bait is an urchin-style soft bait made from durable high-floating elastomer to withstand catching bass after bass. Slotting in just below the...

The Missile Baits Spunk Shad is a highly effective trailer for bladed jigs, developed by the knowledgeable team at Missile. This baitfish imitator boasts the same irresistible bite-inducing profile and erratic action as the original Hog Farmer Spunk...

A bite-sized finesse bait that imitates zooplankton, insects, crayfish, and distressed prey, the Z-Man Fuzzy Nuggetz features a 12-sided dodecahedron shape hand-threaded with premium silicone skirt material for lifelike flowing action. Built...

The Bodega isn’t just another creature bait—it’s a standout in a sea of subtleness. Whether you’re flipping heavy cover with the 6.5”, downsizing for pressured fish with the 4.8”, or finesse-rigging the compact 3...

The Bodega isn’t just another creature bait—it’s a standout in a sea of subtleness. Whether you’re flipping heavy cover with the 6.5”, downsizing for pressured fish with the 4.8”, or finesse-rigging the compact 3...

Built with Rage patented flanges applied to a well-known creature bait shape, the Strike King Rage Hawg combines attention-grabbing action in a bait profile that's compatible with a wide range of techniques and applications. Designed to produce...