Soft Baits

The diminutive and subtle Double Ringer looks simple, and it is, but this ringed assassin is deadly on fish that want a quick darting action in a small package. Put it on a Carolina rig or a dropshot, or fish it weightless around grass, and when one side...

Staying true to our roots of innovative baits that absolutely catch fish, we bring you the Yamatanuki. While this is it’s first time being available in the US, it has been a very popular bait for the Japanese Yamamoto lineup for years. The...

The 6th Sense Lure Lab set out to create the perfect multi-purpose soft plastic on the market. We are proud to introduce, The Juggle Minnow. This bite-sized, 4”, soft plastic is comprised of 3D like ridge lines, and a bulbous tail giving it...

The Keitech Crazy Flapper is an innovative bait designed to maneuver through cover while its tentacles and claws move enticingly with even the slightest current. Crafted using a mixture of PVC plastics, this bait is both flexible and long-lasting. Its...

The Lake Fork Worm is designed with a wide, ringed body that produces air bubbles for a realistic breathing effect while also hiding the hook. Its double curled tail generates vibration when retrieved or falling. Infused with Garlic & Salt, this lure...

This uniquely designed worm is one you will not find another like on the market. Designed to match perfectly with our Divine Shakey Head, the profile is thicker than other worms in its class, appealing to larger fish. The combination of its unique...

Paired with a heavy weight, the compact body of the Z-Hog allows it to penetrate cover that was previously thought too dense to fish. With flappers on the side and a “rabbit ears” tail, it has just enough glide to emulate a fleeing baitfish,...

If there's been one lure that has changed the face of fishing over the years, it's the Yamamoto Senko. With its wide range of uses and subtle natural action, the Yamamoto Senko has quickly become a favorite with anglers all over the world. The beauty of...

Big bass love bigger baits and that is what you get with the girth of this BassMooch Lynch Worm. This 6.1 inch long finesse worm has an extra large girth with full ribbed body and bulging tail for attracting a larger bite. Scented with a powerful bait...

Introducing the Swamp Bug SR, measuring at a length of 5 1/2". This specific bait is crafted to mimic the appearances of both crayfish and shad. It can effectively be utilized as a drop shot rig or Carolina rig, and is especially designed to complement...

When the bass demand a slightly bigger meal, or you need to slow down your rate of fall, thread a Big Salty Chunk on the back of your jig and hold on. It’s a time-tested and proven producer of big bass and winning tournament strings from coast to...

This versatile twin tail bait from Missile Baits, the Twin Turbo, is ideal for various fishing techniques. Its tapered twin tails have stiff-arms and fast-start tips, promoting natural movements at all speeds. Along with its thinner and longer body...