Soft Baits

Experience some serious buzzing action with our Tour Toad Buzzbait. The double wire keeper, hand painted head, and squeaky blade that can be adjusted to clack the head provide the perfect match for our Tour Toad. WARNING: Cancer and Reproductive Harm...

The diminutive and subtle Double Ringer looks simple, and it is, but this ringed assassin is deadly on fish that want a quick darting action in a small package. Put it on a Carolina rig or a dropshot, or fish it weightless around grass, and when one side...

The Lake Fork Flutter Spoon, used by Kelly Jordon on Kentucky Lake during the "Ultimate Match Fishing" show, has gained fame for consistently catching bass in deeper, often suspended waters. Its ultra sharp hook ensures that once fish hit it, they will...

Staying true to our roots of innovative baits that absolutely catch fish, we bring you the Yamatanuki. While this is it’s first time being available in the US, it has been a very popular bait for the Japanese Yamamoto lineup for years. The...

The 6th Sense Lure Lab set out to create the perfect multi-purpose soft plastic on the market. We are proud to introduce, The Juggle Minnow. This bite-sized, 4”, soft plastic is comprised of 3D like ridge lines, and a bulbous tail giving it...

The Keitech Crazy Flapper is an innovative bait designed to maneuver through cover while its tentacles and claws move enticingly with even the slightest current. Crafted using a mixture of PVC plastics, this bait is both flexible and long-lasting. Its...

The Lake Fork Worm is designed with a wide, ringed body that produces air bubbles for a realistic breathing effect while also hiding the hook. Its double curled tail generates vibration when retrieved or falling. Infused with Garlic & Salt, this lure...

The Big Bite Pocket Whopper is a 4oz lure retriever designed for quickly freeing snagged lures. Its compact size makes it convenient to carry in your pocket while fishing, and its snap allows for easy attachment to any line. WARNING: Cancer and...

Paired with a heavy weight, the compact body of the Z-Hog allows it to penetrate cover that was previously thought too dense to fish. With flappers on the side and a “rabbit ears” tail, it has just enough glide to emulate a fleeing baitfish,...

If there's been one lure that has changed the face of fishing over the years, it's the Yamamoto Senko. With its wide range of uses and subtle natural action, the Yamamoto Senko has quickly become a favorite with anglers all over the world. The beauty of...

Tailored specifically for the deadly Neko-rig finesse technique, Missile Baits Neko Weights are essential for achieving the ideal Neko-rig presentation and simplifying the process of rigging soft plastics. The innovative bullet-shaped design easily...

Big bass love bigger baits and that is what you get with the girth of this BassMooch Lynch Worm. This 6.1 inch long finesse worm has an extra large girth with full ribbed body and bulging tail for attracting a larger bite. Scented with a powerful bait...