Soft Baits

One of the go-to baits utilized by Kyoya Fujita during his first-place finish at the 2024 Bassmaster Elite Series at Toledo Bend, the Jackall Driftfry 4.0 pairs perfectly with the hover-strolling technique that Fujita has become well known for...

The 3.5” Zako Slim from Yamamoto Baits is the perfect companion for smaller chatterbaits. Designed byBrett Hite, this updated version of the original Zako features a more sleek, compact profile that delivers a subtlepresentation without sacrificing...

Master the art of bass fishing with Big Bite Baits FAFO (Flip Around & Find Out!). Designed by pro angler Fletcher Shryock, this 4-inch lure is built to hunt and trigger strikes. Its unique hunting action on the fall, combined with a buoyant body and...

A top-tier bladed jig designed for serious anglers who don’t want to break the bank, the Hag's Hurricane Bladed Jig delivers irresistible underwater vibrations that mimic forage in a way that bass can’t resist. Featuring a premium...

Built for enhanced sensitivity, the Hag's Tsunami Tungsten Football Jig is made with a premium tungsten material that increases angler feel of subtle bites and bottom contact. The high-density tungsten construction offers a compact profile and...

Built using a premium tungsten material to enhance sensitivity, the Hag's Tsunami Tungsten "All Around" Jig gives anglers more bang for their buck and allows one jig to be tied on to cover all their jig fishing needs. Designed to excel with...

Built using a premium tungsten material to enhance sensitivity, the Hag's Tsunami Tungsten "All Around" Jig gives anglers more bang for their buck and allows one jig to be tied on to cover all their jig fishing needs. Designed to excel with...

The expert lure makers at Hag’s have concocted a tasty snack sized jig for bass, the Hag's Tsunami Tungsten Micro Jig features an attractive bite-sized profile that gets bites when the fishing is tough and the bass are keying in on...

The expert lure makers at Hag’s have concocted a tasty snack sized jig for bass, the Hag's Tsunami Tungsten Micro Jig features an attractive bite-sized profile that gets bites when the fishing is tough and the bass are keying in on...

Built using a premium tungsten material to enhance sensitivity, the Hag's Tsunami Tungsten "All Around" Jig gives anglers more bang for their buck and allows one jig to be tied on to cover all their jig fishing needs. Designed to excel with...

Built for enhanced sensitivity, the Hag's Tsunami Tungsten Football Jig is made with a premium tungsten material that increases angler feel of subtle bites and bottom contact. The high-density tungsten construction offers a compact profile and...

Just like the name implies, the Hag’s Cheat Code almost feels like an unfair advantage due to its sheer fish-catching ability with a wide variety of techniques. Built with multiple flanged appendages and a ribbed body that increases water...