Soft Baits

Specifically designed for Ned rigging, the Yamamoto 3” Ned Senko Floater offers the same legendary action that Yamamoto baits are known for but meticulously tuned to be the best Ned bait on the market. Made using a floating formula of plastic, the...

The X Zone Pro Series Mini Swammer has been over 5 years in the making to create the most versatile finesse swimbait on the market today.  The Pro Series Mini Swammer has soft curved ribbed sides, a unique three-dimensional paddle...

Introducing the newly launched 3.5" Adrenaline Craw Jr, created to meet the high demand for a smaller counterpart to the 4.25" Adrenaline Craw that was released in early 2021. Designed by Brandon Palaniuk, this bait features floating claws with a highly...

Equipped with rattling acoustics to attract fish from long distances, the Strike King Rattlin' Rage Craw boasts an internal rattle and two realistic claw arms designed with the patented Rage Tail technology. Its unique ability to generate strong...

Make sure you keep your electronics clean so you can see those biggins down there and mark you structure without glaring through a dirty screen. This towel features a plush micro fiber texture that easily removes smudges, dirt, and dried water spots from...

The True Bass team crafted unique color variations to mimic bait fish with our Little Head 4.5 swimbait. Ideal for single head and Alabama rig setups, this streamlined swimbait produces a strong wobble while remaining submerged. In addition, adding...

Expanding the lineup of Texas Shad swimbaits with a top hook rigging option, the True Bass Texas Shad Top Hook Swimbait is a must-have tool for targeting bigger bites when the fish are under heavy fishing pressure. Designed to prevent wobble...

With its compact shape and fast-paddling tails, the Ultra-Vibe Speed Craw is a jack of all trades and a master of many. It’s great by itself, dragged slowly across the bottom or pitched into heavy cover, but you can also affix it to the back of a...

The slender undulating profile of the Swamp Crawler is so natural that you may confuse it with live bait. It’s also exceptionally versatile, perfect Texas rigged, Carolina rigged, wacky style, weightless or on the back of a jighead. With its...

Boasting a unique air-filled bubble tail, the Strike King® KVD Perfect Plastics Caffeine Shad offers unparalleled movement for a topwater shad bait. Constructed with top-quality plastics, this bait is incredibly soft and flexible, enhanced with...

The four-inch Dead Ringer is a masterful take on the original ring worm, with segmented rings that trap and hold water for a presence far greater than its small body. The addition of a curly tail that flutters on the fall and when twitched is often too...

The packaging of the 3.25" Finesse Slammer in a specialized tray maintains the bait's shape and integrity. Crafted from a durable and soft plastic material, this bait is highly effective in catching smallmouth bass, largemouth bass, and walleye. With its...