Soft Baits

Designed around an innovative Flex Tail for increased vertical movement, the NetBait BaitFuel HexTek Eko Shad features a highly realistic baitfish profile and flat sides optimized for use with forward-facing sonar. Enhanced with NetBait’s...

Designed around an innovative Flex Tail for increased vertical movement, the NetBait BaitFuel HexTek Eko Shad features a highly realistic baitfish profile and flat sides optimized for use with forward-facing sonar. Enhanced with NetBait’s...

The new Zoom Winged Fluke 5" soft jerkbait produces an erratic baitfish action that bass cannot resist. Its unique body shape and keeled fins along the head create a side-to-side darting action that triggers aggressive strikes. The Winged Fluke 5" can be...

The new Zoom Winged Fluke 4" soft jerkbait produces an erratic baitfish action that bass cannot resist. Its unique body shape and keeled fins along the head create a side-to-side darting action that triggers aggressive strikes. The Winged Fluke 5" can be...

One of the most versatile craw baits on the market now in a downsized profile, the Zoom Micro Ultra Vibe Speed Craw offers the same unbeatable action as its larger cousin, the 3.5" Zoom Ultra Vibe Speed Craw. With a tiny profile and dynamic leg...

Zoom Magnum Super Fluke - Responding to the swimbait craze a few years ago Zoom has developed the Magnum Super Fluke bait that is a larger and bulkier 7in version. Redesigned to bring bigger fish aboard this bait is a premium bass catcher and should be a...

Designed in collaboration with MLF pro angler Drew Gill, the Big Bite Baits Drew Gill Nekorama Worm is built for performing on the biggest stage in bass fishing. Molded with a small curved spot on the belly that creates extra resistance plus...

The Z Craw Jr. is effective on the back of swim jigs and vibrating jigs, as well as structure-hugging wobble heads. This smaller version will handle all of those same applications as the larger Z Craw and will quickly turn into your favorite lure for...

The Zoom Fluke is a classic bait - proven over the years to consistently put fish in the boat. Its natural baitfish profile attracts predator fish of all kinds - in both fresh and saltwater, and also allows it to glide and swoop through the water. ...

More compact than the original Zoom Brush Hog, the exciting Zoom Super Hog will quickly become one of your favorite flip baits when you're working thick cover. The long, clinging tails on the Brush Hog have been replaced with a flat, thin, splitable tail...

The creature bait that started it all, the Zoom Brush Hog has tempted big bass from coast to coast for decades and it continues to be the standard-bearer for this category. It’ll hold a big hook but you can vary the weight to keep it slowly...

If there's been one lure that has changed the face of fishing over the years, it's the Yamamoto Senko. With its wide range of uses and subtle natural action, the Yamamoto Senko has quickly become a favorite with anglers all over the world. The beauty of...