Soft Jerkbait & Bait Fish

Designed around an innovative Flex Tail for increased vertical movement, the NetBait BaitFuel HexTek Eko Shad features a highly realistic baitfish profile and flat sides optimized for use with forward-facing sonar. Enhanced with NetBait’s...

Designed around an innovative Flex Tail for increased vertical movement, the NetBait BaitFuel HexTek Eko Shad features a highly realistic baitfish profile and flat sides optimized for use with forward-facing sonar. Enhanced with NetBait’s...

The new Zoom Winged Fluke 5" soft jerkbait produces an erratic baitfish action that bass cannot resist. Its unique body shape and keeled fins along the head create a side-to-side darting action that triggers aggressive strikes. The Winged Fluke 5" can be...

The new Zoom Winged Fluke 4" soft jerkbait produces an erratic baitfish action that bass cannot resist. Its unique body shape and keeled fins along the head create a side-to-side darting action that triggers aggressive strikes. The Winged Fluke 5" can be...

Zoom Magnum Super Fluke - Responding to the swimbait craze a few years ago Zoom has developed the Magnum Super Fluke bait that is a larger and bulkier 7in version. Redesigned to bring bigger fish aboard this bait is a premium bass catcher and should be a...

The Zoom Fluke is a classic bait - proven over the years to consistently put fish in the boat. Its natural baitfish profile attracts predator fish of all kinds - in both fresh and saltwater, and also allows it to glide and swoop through the water. ...

Featuring a unique air-filled bubble tail, the Strike King® KVD Perfect Plastics Caffeine Shad boasts unprecedented movements for a topwater shad bait. Made with high-quality plastics, this shad has a soft, pliable texture, high salt content, and...

Boasting a unique air-filled bubble tail, the Strike King® KVD Perfect Plastics Caffeine Shad offers unparalleled movement for a topwater shad bait. Constructed with top-quality plastics, this bait is incredibly soft and flexible, enhanced with...

The PowerBait MaxScent line of baits features an innovative material that releases a powerful scent field to attract fish more effectively than ever before. This durable yet soft material is perfect for finesse presentations and comes in realistic matte...

At first glance the 2.2” Flat Cat looks a little bit strange - but put it in the water and you’ll see why we’ve been using prototypes for years to catch giant smallmouth. This little bait was originally made in black and designed to...

Designed by professional angler Jacob Wheeler, the Rapala Crush City Freeloader is a versatile shad bait that is a must-have in your tackle box. With its unique ribbed pin tail and molded with tall flat sides to mimic a baitfish, this bait has a subtle...

When big bass are crunching tiny shad, the Tiny Fluke should be your go-to imitator for matching the hatch. It’s one of our pros’ favorite dropshot baits, but it’ll do much more than that. You can split shot it, put it on a scrounger or...