Soft Stickbaits

Based on one of the most legendary baits to ever hit the bass fishing scene, the Yamamoto Fuzzy Senko gives fish a whole new profile and action they’re surely not accustomed to. Crafted with the same dense Senko body that has fooled...

Based on one of the most legendary baits to ever hit the bass fishing scene, the Yamamoto Fuzzy Senko gives fish a whole new profile and action they’re surely not accustomed to. Crafted with the same dense Senko body that has fooled...

The new 4" Ring Fry from Lake Fork Tackle is an improved version of the popular French Fry lure. Its large tapered body contains hidden air pockets that mimic natural breathing, while also concealing the hook, making it ideal for use in heavy cover...

If there's been one lure that has changed the face of fishing over the years, it's the Yamamoto Senko. With its wide range of uses and subtle natural action, the Yamamoto Senko has quickly become a favorite with anglers all over the world. The beauty of...

If there's been one lure that has changed the face of fishing over the years, it's the Yamamoto Senko. With its wide range of uses and subtle natural action, the Yamamoto Senko has quickly become a favorite with anglers all over the world. The beauty of...

Specifically designed for Ned rigging, the Yamamoto 3” Ned Senko Floater offers the same legendary action that Yamamoto baits are known for but meticulously tuned to be the best Ned bait on the market. Made using a floating formula of plastic, the...

Expert perspective: The Ned Zone is a versatile bait, perfect for various techniques such as floating, rigging, and drop shotting. Its distinct belly features an alignment line for easy rigging, while its unique tail design entices fish to strike. With...

The Beatdown is a stubby finesse bait that will take Ned Rigging to new levels of effectiveness. This is a technique where the key is to do less and don’t overthink it. If you want to experience fast action and lots of bites, you need to let it do...

As versatile as they are productive, the Z Man ZinkerZ feature a super tough, salt impregnated ElaZtech body designed to sink slowly and provide a tantalizing fluttering action on the fall. Rig them straight, Texas, Carolina, Wacky or on a drop shot,...

Delivering all of the same seductive features as the original T.R.D., the Z Man Big T.R.D. offers a larger profile that works to draw more attention and entice bigger bites. Built to pair perfectly with Z Man’s Power Finesse Shoomz, the Z Man Big T...

Experience complete control over larger bass with the Berkley Powerbait Maxscent The General Worm's reinforced scenting and enticing shimmy. Meticulously crafted with Berkley's new Maxscent formula, this worm has a slow, shaking descent and a larger...

Effectively control big bass with the Berkley Powerbait Maxscent The General Worm, featuring reinforced scent and a tantalizing shimmy. Made with Berkley's new Maxscent formula, this worm boasts a slow, shaking descent and a larger scent field for...