Soft Stickbaits

This 5" (8 Pk) NetBait BaitFuel Ion Soft Stick Bait features advanced fishing scent technology and BaitFuel X55 Formula for an enhanced presentation and increased predator response. Its classic stick-bait style and tapered body shape produce an enticing...

One part fluke, one part soft stickbait, the Zoom Fluke Stick gives anglers two highly effective baits rolled into one appetizing package. Whether you fish it weightless, on a dropshot, or Texas-rigged, the Zoom Fluke Stick has a seductive...

One part fluke, one part soft stickbait, the Zoom Fluke Stick gives anglers two highly effective baits rolled into one appetizing package. Whether you fish it weightless, on a dropshot, or Texas-rigged, the Zoom Fluke Stick has a seductive...

Crafted in collaboration with Rapala and professional angler Jacob Wheeler, the Rapala Crush City Ned BLT is a game-changer for bass fishing. Its tapered ribbed tail offers a subtle yet enticing movement that is sure to attract even the most cautious of...

This stickbait is extremely versatile, super soft, yet durable enough to last for multiple fish. Every detail has been carefully labored over to ensure the highest performance, from the balance to achieve a tantalizing shimmy, to featuring a hook slot...

The New Pro Senko has been designed with a thicker head area to help it stay on the hook when used with Gary's Swim Jig or other Shaky-Head style jigs. It still possesses all of the original Senko's incredible fish-catching action. The Pro Senko also...

When even the original Zoom Centipede is too powerful for wary bass, turn to the even slimmer Fish Doctor, a Carolina rig lure based on the old “Do Nothing” style worms. It’ll also fill livewells on a shakey head or fished wacky style,...

If there's been one lure that has changed the face of fishing over the years, it's the Yamamoto Senko. With its wide range of uses and subtle natural action, the Yamamoto Senko has quickly become a favorite with anglers all over the world. The beauty of...

The right bait can be the difference between a big day and coming up empty, and when finesse tactics are in order, the Hula StickZ is the right bait! Try it paired with a Finesse ShroomZ™ jighead - or Texas-rigged - and watch this buoyant bait...

If there's been one lure that has changed the face of fishing over the years, it's the Yamamoto Senko. With its wide range of uses and subtle natural action, the Yamamoto Senko has quickly become a favorite with anglers all over the world. The beauty of...

If there's been one lure that has changed the face of fishing over the years, it's the Yamamoto Senko. With its wide range of uses and subtle natural action, the Yamamoto Senko has quickly become a favorite with anglers all over the world. The beauty of...

Big bass love bigger baits and that is what you get with the girth of this BassMooch Lynch Worm. This 6.1 inch long finesse worm has an extra large girth with full ribbed body and bulging tail for attracting a larger bite. Scented with a powerful bait...