Soft Stickbaits

If there's been one lure that has changed the face of fishing over the years, it's the Yamamoto Senko. With its wide range of uses and subtle natural action, the Yamamoto Senko has quickly become a favorite with anglers all over the world. The beauty of...

Made using an even softer version of Z Man's ElaZtech plastic, the Z Man Finesse T.R.D. (The Real Deal) provides a realistic feel, longer holds, and increased hook-up ratios. Expertly crafted to trick the most finicky fish into biting, the Z man Finesse...