Soft Swimbaits

Developed by swimbait expert and Bass Pro Tour angler, Fred Roumbanis, the Optimum Boom Boom Line-Thru Swimbait delivers an increased hook-up and land ratio to give anglers the upper hand when battling big tournament-winning fish. Thoroughly researched...

The Magdraft boasts a soft plastic body that facilitates a strong tail movement, creating a subtle swaying motion in the head that transmits vibrations all the way to the angler's hands. It also includes the patented Maghold System, utilizing an internal...

The ringer body and tail design creates a unique water disturbance to attract fish and is great for use with an Alabama Rig, Spinner Bait, Swim Jig, Under Spin, Chatter Bait, Jig Trailer, Swim Bait, or Swim Texas Rigged. Super Soft with Enticing...

The ringer body and tail design creates a unique water disturbance to attract fish and is great for use with an Alabama Rig, Spinner Bait, Swim Jig, Under Spin, Chatter Bait, Jig Trailer, Swim Bait, or Swim Texas Rigged. Super Soft with Enticing...

The Hazedong Shad's sensitive tail produces realistic vibrations, making it effective even with slow retrieves and gentle shaking. Compared to the Spark Shad, it has less body movement and focuses its action on the tail for a subtle, high-pitch kicking...

The Hazedong Shad's sensitive tail produces realistic vibrations, making it effective even with slow retrieves and gentle shaking. Compared to the Spark Shad, it has less body movement and focuses its action on the tail for a subtle, high-pitch kicking...

The Keitech 4.5" Easy Shiner (6 Pack) is a versatile swim bait that combines the unique body design of the Shad Impact with the impressive tail action of the Swing Impact. Available in 4 sizes, these swim baits are adaptable to any type of fishing...

Built for light spinning and bait finesse applications, the Yamamoto Shad Shape Swimmer Swimbaits excel on small swimbait heads, A-Rigs, drop shot rigs, and hover-style rigs with forward-facing sonar techniques. Super subtle and molded using...

Built for light spinning and bait finesse applications, the Yamamoto Shad Shape Swimmer Swimbaits excel on small swimbait heads, A-Rigs, drop shot rigs, and hover-style rigs with forward-facing sonar techniques. Super subtle and molded using...

A pre-rigged soft swimbait built for targeting kicker fish bites, the Strike King Final Copy Swimbait was rigorously designed and tested to create a forward-weighted swimbait design that swims true at any retrieve speed. Poured using a scented...

A pre-rigged soft swimbait built for targeting kicker fish bites, the Strike King Final Copy Swimbait was rigorously designed and tested to create a forward-weighted swimbait design that swims true at any retrieve speed. Poured using a scented...

The Rapala CrushCity 2.5" Mayor Swimbait (8 Pk) is an essential part of any angler's arsenal, designed by Major League Fishing pro Jacob Wheeler. Its flat-sided body and boot tail create a subtle kicking action that has proven to entice even the most...