"The Hangover" 6.25" Line-Thru Swimbait, created by expert swimbait designer Ben Milliken, combines the latest fishing technology with precise craftsmanship. Its unique trio of internal weight systems allows for precise depth and speed control, resulting...

The Megabass Dark Sleeper Swimbait 3" is expertly designed to accurately mimic real fish for targeting bottom structure. Its soft fin serves to hide the top hook on both sides, allowing for a subtle and realistic presentation as it bounces off the bottom...

Designed to be the ultimate anatomically correct baitfish imitation, the Basstrix Live Trix features a tall, slender, and keeled profile that makes it appear easily on the screen for anglers using forward-facing sonar. Built to pair perfectly...

Megabass Hazedong (7 or 10 Pk) is now available again for a limited time. Its uniquely tapered tail creates an enticing, undulating motion that attracts even the most sluggish fish. This versatile bait is perfect for drop shot or Carolina rig fishing and...

If there's been one lure that has changed the face of fishing over the years, it's the Senko. With its wide range of uses and subtle natural action, the Senko has quickly become a favorite with anglers all over the world. The beauty of the Senko is in...

Take your soft baits to a new level with the Yamamoto Baits Kickin Zako Paddletail Swimbait! This swimbait is designed with a deep-belly baitfish profile that will grab the eye of any predators in the area. The rectangular paddle tail creates a flawless...

Divine Swimbait 2.7 Series: (2.7"-10/pk) The smallest of the Divine Swimbait series, the 2.7 series have the same design with tighter and faster swimming action. This series is best for when 'matching the hatch' is extremely important. When the bass...

The X Zone Pro Series Swammer, over 8 years in the making to create the most versatile swimbait on the market today.  Made with our innovative rib design, soft curved ribbed sides, a unique three-dimensional paddle tail with a keel shaped...

The Keitech 2" Easy Shiner (12 Pk) features a unique hybrid design, combining the unsymmetrical body of the Shad Impact with the fantastic tail action of the Swing Impact. Available in 4 sizes, these swim baits are suitable for various fishing...

The 6th Sense Whale 6.0 Swimbait provides a larger size option compared to other soft swimbaits. Its features include a keel-style belly, 3D-eyes, and additional fins. The pectoral fins give the Whale superior balance and a realistic shimmying motion...

The X Zone Pro Series Swammer, over 8 years in the making to create the most versatile swimbait on the market today.  Made with our innovative rib design, soft curved ribbed sides, a unique three-dimensional paddle tail with a keel shaped...

Expertly crafted to attract even the most challenging of predators, Big Bite Suicide Shad is both versatile and highly effective. Whether attached to the back of a swim jig, Texas rig, or umbrella rig, its unique design allows for versatile and adaptive...