Soft Swimbaits

The 6th Sense Whale 6.0 Swimbait provides a larger size option compared to other soft swimbaits. Its features include a keel-style belly, 3D-eyes, and additional fins. The pectoral fins give the...

The X Zone Pro Series Swammer, over 8 years in the making to create the most versatile swimbait on the market today.  Made with our innovative rib design, soft curved ribbed sides, a unique...

Expertly crafted to attract even the most challenging of predators, Big Bite Suicide Shad is both versatile and highly effective. Whether attached to the back of a swim jig, Texas rig, or umbrella...

Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honey Comb Technology for next-level...

The 5-Inch Keitech Easy Shiner boasts a unique design, combining the asymmetrical body of the Shad Impact with the impressive tail action of the Swing Impact. With four sizes available, these...

Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honey Comb Technology for next-level...

Expertly engineered for catching even the toughest predators, the Big Bite Suicide Shad is both versatile and highly effective. Use it as a trailer on a swim jig, Texas rig, or umbrella rig and vary...

The Megabass Magdraft 8" swimbait's soft plastic body is specifically engineered to produce a strong tail action and subtle side-to-side shimmy that effectively transmits vibrations to the angler...

The Gizzard Wizard design and its lifelike movement simply gets bit! Its lifelike appearance, mimics shad with such precision that it can fool even the most discerning of Bass. The lure's...

Introducing the Bass Mafia Dangerous Swimbait 7", designed in collaboration with professional angler Chris Zaldain. This innovative freshwater swimbait, featuring a lifelike body and custom...

The Bass Mafia Dangerous Swimbait 6" is a fresh take on the traditional swimbait, co-designed by professional angler Chris Zaldain. This innovative lure is highly effective at luring in big bass in...

Expert anglers favor the Keitech Swing Impact FAT for its unmatched versatility and effectiveness with multiple fishing techniques. Whether used on A-rigs, jigs, spinnerbaits, Texas-rigs, or Carolina...