Spring Collection

Divine Swimbait 2.7 Series: (2.7"-10/pk) The smallest of the Divine Swimbait series, the 2.7 series have the same design with tighter and faster swimming action. This series is best for when...

Designed for success in the most challenging conditions, the Megabass SV-3 Spinnerbaits Double Willow draws inspiration from the renowned V-3, a pioneer in the baitfish-head spinnerbait world. The...

The Keitech 2" Easy Shiner (12 Pk) features a unique hybrid design, combining the unsymmetrical body of the Shad Impact with the fantastic tail action of the Swing Impact. Available in 4 sizes,...

The 6th Sense Whale 6.0 Swimbait provides a larger size option compared to other soft swimbaits. Its features include a keel-style belly, 3D-eyes, and additional fins. The pectoral fins give the...

Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honey Comb Technology for next-level...

The 5-Inch Keitech Easy Shiner boasts a unique design, combining the asymmetrical body of the Shad Impact with the impressive tail action of the Swing Impact. With four sizes available, these...

Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honey Comb Technology for next-level...

The legendary Bill Lewis Rat-L-Trap® remains the cornerstone of the top-selling hardbait series worldwide for over 25 years. Its unparalleled effectiveness is due to its shad-like appearance, tight...

Offering expert design and top-notch features, John Crews of B. A. S. S. brings you the Little John DD 60. A crankbait designed for deep diving, this compact 60 mm version boasts a soft tungsten ball...

North American anglers now have access to Jackall Gantarel Swimbaits - the slow-floating, 6-inch hard bait that creates a lifelike S-shaped swimming motion when reeled in and 180-degree turns when...

The Megabass Magdraft 8" swimbait's soft plastic body is specifically engineered to produce a strong tail action and subtle side-to-side shimmy that effectively transmits vibrations to the angler...

The Bandit Lures Crankbaits Series 300 features a compact shad shape profile and extended bill for deeper water ranges. With a state-of-the-art molding process and durable ABS plastic, these lures...