Spring Collection

Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honey Comb Technology for next-level...

The legendary Bill Lewis Rat-L-Trap® remains the cornerstone of the top-selling hardbait series worldwide for over 25 years. Its unparalleled effectiveness is due to its shad-like appearance, tight...

Offering expert design and top-notch features, John Crews of B. A. S. S. brings you the Little John DD 60. A crankbait designed for deep diving, this compact 60 mm version boasts a soft tungsten ball...

North American anglers now have access to Jackall Gantarel Swimbaits - the slow-floating, 6-inch hard bait that creates a lifelike S-shaped swimming motion when reeled in and 180-degree turns when...

The Megabass Magdraft 8" swimbait's soft plastic body is specifically engineered to produce a strong tail action and subtle side-to-side shimmy that effectively transmits vibrations to the angler...

The Bandit Lures Crankbaits Series 300 features a compact shad shape profile and extended bill for deeper water ranges. With a state-of-the-art molding process and durable ABS plastic, these lures...

The latest offering from the makers of the legendary Bill Lewis Rat-L-Trap, the Bill Lewis Hammer Trap is derived from incredible hammering action and next-level vibration that vibrates your rod tip...

The Crush 300DD crankbait revolutionizes deep water cranking. Its efficient design and super sharp black nickel hooks allow for deeper dives and a larger strike zone. The realistic 3-D gill plates,...

The latest offering from the makers of the legendary Bill Lewis Rat-L-Trap, the Bill Lewis Hammer Trap is derived from incredible hammering action and next-level vibration that vibrates your rod tip...

The S-Crank square bill concept has been honed and refined over the span of two years, incorporating a patented design that generates a strong, persistent wobble and an unpredictable, wandering...

Built with insight from top professionals in the fishing industry, the Bill Lewis ATV Squarebill is expertly designed to tackle various types of cover. Its unique lip not only provides lifelike...

The patented design of the S-CRANK square bill concept has been refined for over two years, resulting in a hard-hitting wobble action and an erratic hunting, wandering retrieve. At high speeds,...