Spring Collection

Designed for maximum versatility and control, the innovative Megabass I-Slide 187R Intermediate allows effortless S-stroke action and stable performance in even the most challenging water conditions. The "R" Revolution model provides an exceptional...

The Megabass VATALION vibration/glidebait features a bite-triggering switchback glide action that is fine-tuned for any retrieval speed. Its ability to abruptly stop and slide in either direction makes it ideal for navigating through grass beds,...

Developed as the ultimate baitfish swimbait, the 6th Sense Flow Glider 130 is meticulously designed for a slow to medium retrieve. With the ability to dart and turn with the flick of the reel handle, this versatile lure is perfect for enticing followers...

Divine Swimbait 2.7 Series: (2.7"-10/pk) The smallest of the Divine Swimbait series, the 2.7 series have the same design with tighter and faster swimming action. This series is best for when 'matching the hatch' is extremely important. When the bass...

The renowned Bill Lewis Mag-Trap 3/4 oz. is the foundation of the top-selling hardbait series worldwide. With over 25 years of success, this lipless crankbait is a favorite among fishermen due to its shad-like appearance, tight wiggle, and special...

Designed for success in the most challenging conditions, the Megabass SV-3 Spinnerbaits Double Willow draws inspiration from the renowned V-3, a pioneer in the baitfish-head spinnerbait world. The "Super" V-3 is the pinnacle of expert design and fishing...

The Keitech 2" Easy Shiner (12 Pk) features a unique hybrid design, combining the unsymmetrical body of the Shad Impact with the fantastic tail action of the Swing Impact. Available in 4 sizes, these swim baits are suitable for various fishing...

The 6th Sense Whale 6.0 Swimbait provides a larger size option compared to other soft swimbaits. Its features include a keel-style belly, 3D-eyes, and additional fins. The pectoral fins give the Whale superior balance and a realistic shimmying motion...

Create the illusion of a professional-level angler with the Bagley Pro Sunny B. Based on the tried-and-true Sunny B design, this lure boasts a larger body and tighter action than typical square bill crankbaits. With Bagley's innovative HCM process, the...

Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honey Comb Technology for next-level action and durability. Additionally the smart...

The 5-Inch Keitech Easy Shiner boasts a unique design, combining the asymmetrical body of the Shad Impact with the impressive tail action of the Swing Impact. With four sizes available, these versatile swim baits are suitable for all fishing conditions...

Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honey Comb Technology for next-level action and durability. Additionally the smart...