Spring Collection

The Megabass Knuckle LD crankbait features a fixed circuit board lip for a tight, high-pitched action that is incredibly effective in pressurized and cold water conditions. The front hook is equipped...

The Bill Lewis ATV Squarebill has been expertly designed with input from top professionals in the industry, making it the perfect tool to conquer any type of cover. Its unique lip not only mimics the...

The Gizzard Wizard design and its lifelike movement simply gets bit! Its lifelike appearance, mimics shad with such precision that it can fool even the most discerning of Bass. The lure's...

The 6th Sense Cloud 9 C20 is an advanced deep diving crankbait that surpasses all others. Its exceptional color schemes and intricate features make it stand out from the crowd and are highly...

The Bandit 200 Series Crankbaits feature a state-of-the-art molding process with durable ABS plastic, making them perfect for bouncing and deflecting off rocks, wood, and heavy cover to attract...

Designed with input from the Bill Lewis pro staff, the Bill Lewis ATV Squarebill fills a gap in their crankin' lineup. This versatile squarebill is equipped with a unique lip that not only imitates...

Rapala Dives to 8 Crankbaits, designed by legendary angler David Fritts, excel in their quick diving and long-lasting presence in the strike zone. In its first year, the DT Series has proven its...

Developed and perfected for a span of two years, the patented S-CRANK design produces a powerful wobble motion and an unpredictable wandering retrieve. Its distinctive slalom action remains effective...

The Rapala DT Series crankbaits, crafted by renowned crankbait expert David Fritts, have unparalleled diving speed and an extended stay in the strike zone. The proven success of the DT Series, with...

The 6th Sense Cloud 9 C15 is the perfect mid-to-deep diving crankbait. With premium color schemes and detailed features, this bait stands out amongst the competition - fish can't resist it. Its...

The Rapala Ott's Garage OG Rocco 5 Crankbait is a silent killer designed by Bassmaster Classic champion Ott Defoe. Made with buoyant round balsa wood and equipped with a circuit board bill and two...

The Bandit Series 100 Crankbaits offer a precise construction that ensures straight and accurate runs from the moment they are removed from the package. These crankbaits feature a compact shad-shaped...