Spring Collection

The Megabass Spark Shad boasts a lifelike appearance, complete with anatomically accurate fins that aid in stabilizing the bait and prevent it from rolling at high speeds. Its soft yet durable plastic composition allows the paddle tail to produce a...

The legendary Bill Lewis Rat-L-Trap® remains the cornerstone of the top-selling hardbait series worldwide for over 25 years. Its unparalleled effectiveness is due to its shad-like appearance, tight wiggle, and Liv-N-Sound® technology that mimics...

Offering expert design and top-notch features, John Crews of B. A. S. S. brings you the Little John DD 60. A crankbait designed for deep diving, this compact 60 mm version boasts a soft tungsten ball for a distinct sound and a weight transfer system for...

North American anglers now have access to Jackall Gantarel Swimbaits - the slow-floating, 6-inch hard bait that creates a lifelike S-shaped swimming motion when reeled in and 180-degree turns when twitched. These actions are sure to entice even the...

The Megabass Magdraft 8" swimbait's soft plastic body is specifically engineered to produce a strong tail action and subtle side-to-side shimmy that effectively transmits vibrations to the angler. Additionally, the patented Maghold System utilizes an...

The Bandit Lures Crankbaits Series 300 features a compact shad shape profile and extended bill for deeper water ranges. With a state-of-the-art molding process and durable ABS plastic, these lures offer infinite color schemes and a wide wobbling action...

The latest offering from the makers of the legendary Bill Lewis Rat-L-Trap, the Bill Lewis Hammer Trap is derived from incredible hammering action and next-level vibration that vibrates your rod tip strongly during the retrieve. Featuring a Tri-tone...

The Crush 300DD crankbait revolutionizes deep water cranking. Its efficient design and super sharp black nickel hooks allow for deeper dives and a larger strike zone. The realistic 3-D gill plates, eyes, and scales make it stand out from other crankbaits...

The latest offering from the makers of the legendary Bill Lewis Rat-L-Trap, the Bill Lewis Hammer Trap is derived from incredible hammering action and next-level vibration that vibrates your rod tip strongly during the retrieve. Featuring a Tri-tone...

The S-Crank square bill concept has been honed and refined over the span of two years, incorporating a patented design that generates a strong, persistent wobble and an unpredictable, wandering retrieve. This unique slalom action remains effective even...

Built with insight from top professionals in the fishing industry, the Bill Lewis ATV Squarebill is expertly designed to tackle various types of cover. Its unique lip not only provides lifelike baitfish movement, but it also allows anglers to confidently...

The patented design of the S-CRANK square bill concept has been refined for over two years, resulting in a hard-hitting wobble action and an erratic hunting, wandering retrieve. At high speeds, S-CRANK's unique slalom action causes it to wander laterally...