Spring Collection

The latest offering from the makers of the legendary Bill Lewis Rat-L-Trap, the Bill Lewis Hammer Trap is derived from incredible hammering action and next-level vibration that vibrates your rod tip strongly during the retrieve. Featuring a Tri-tone...

The Crush 300DD crankbait revolutionizes deep water cranking. Its efficient design and super sharp black nickel hooks allow for deeper dives and a larger strike zone. The realistic 3-D gill plates, eyes, and scales make it stand out from other crankbaits...

The latest offering from the makers of the legendary Bill Lewis Rat-L-Trap, the Bill Lewis Hammer Trap is derived from incredible hammering action and next-level vibration that vibrates your rod tip strongly during the retrieve. Featuring a Tri-tone...

The S-Crank square bill concept has been honed and refined over the span of two years, incorporating a patented design that generates a strong, persistent wobble and an unpredictable, wandering retrieve. This unique slalom action remains effective even...

Built with insight from top professionals in the fishing industry, the Bill Lewis ATV Squarebill is expertly designed to tackle various types of cover. Its unique lip not only provides lifelike baitfish movement, but it also allows anglers to confidently...

The patented design of the S-CRANK square bill concept has been refined for over two years, resulting in a hard-hitting wobble action and an erratic hunting, wandering retrieve. At high speeds, S-CRANK's unique slalom action causes it to wander laterally...

The Megabass Knuckle LD crankbait features a fixed circuit board lip for a tight, high-pitched action that is incredibly effective in pressurized and cold water conditions. The front hook is equipped with a heavy-duty swivel to prevent lost catches...

The Bill Lewis ATV Squarebill has been expertly designed with input from top professionals in the industry, making it the perfect tool to conquer any type of cover. Its unique lip not only mimics the movements of baitfish, but also allows anglers to cast...

The Gizzard Wizard design and its lifelike movement simply gets bit! Its lifelike appearance, mimics shad with such precision that it can fool even the most discerning of Bass. The lure's effectiveness lies in its intricate details, which replicate the...

The Smash-Tech Baits Weedless Poacher Swimbait is perfect for situations requiring powerful movements in a compact, yet robust design that can navigate through thick cover. Made from soft but durable plastic, this swimbait features a belly slot that...

The 6th Sense Cloud 9 C20 is an advanced deep diving crankbait that surpasses all others. Its exceptional color schemes and intricate features make it stand out from the crowd and are highly irresistible to fish. Its specially designed bill and body...

The Bandit 200 Series Crankbaits feature a state-of-the-art molding process with durable ABS plastic, making them perfect for bouncing and deflecting off rocks, wood, and heavy cover to attract reaction bites. These crankbaits have a compact shad-shaped...