Spring Collection

Built for light spinning and bait finesse applications, the Yamamoto Shad Shape Swimmer Swimbaits excel on small swimbait heads, A-Rigs, drop shot rigs, and hover-style rigs with forward-facing sonar techniques. Super subtle and molded using...

Built on the foundation of the proven Sweep 6.0, the Super Sweep 5.3 takes swimbait performance to the next level. With a redesigned tail, this bait delivers an enhanced tail kick and body roll, creating an aggressive, lifelike...

Designed with two body segments connected with a strong double joint, the Shimano Gravitator 220 SS Glidebait features the unique Action Modifying Insert near the body joint that gives the bait a wide gliding action when inserted and a tighter...

Built with the award-winning Z-Man Chatterbait Elite EVO head design, the Z-Man Tungsten Chatterbait Elite EVO leverages a low-profile and high-density tungsten construction for a faster sink rate and unique sound profile. Featuring a patented...

Built with the award-winning Z-Man Chatterbait Elite EVO head design, the Z-Man Tungsten Chatterbait Elite EVO leverages a low-profile and high-density tungsten construction for a faster sink rate and unique sound profile. Featuring a patented...

Please Note: Colors may vary slightly, since all baits are hand-poured. The brainchild of professional angler and early swimbait adopter, Fred Roumbanis, the Optimum Boom Boom 6” Weedless Swimbait is modeled after a discontinued swimbait...

Please Note: Colors may vary slightly, since all baits are hand-poured. The brainchild of professional angler and early swimbait adopter, Fred Roumbanis, the Optimum Boom Boom 6” Weedless Swimbait is modeled after a discontinued swimbait...

Developed by swimbait expert and Bass Pro Tour angler, Fred Roumbanis, the Optimum Boom Boom Line-Thru Swimbait delivers an increased hook-up and land ratio to give anglers the upper hand when battling big tournament-winning fish. Thoroughly researched...

Developed by swimbait expert and Bass Pro Tour angler, Fred Roumbanis, the Optimum Boom Boom Line-Thru Swimbait delivers an increased hook-up and land ratio to give anglers the upper hand when battling big tournament-winning fish. Thoroughly researched...

Developed by swimbait expert and Bass Pro Tour angler, Fred Roumbanis, the Optimum Boom Boom Line-Thru Swimbait delivers an increased hook-up and land ratio to give anglers the upper hand when battling big tournament-winning fish. Thoroughly researched...

Designed by FLW Tour pro and certified Fisheries Biologist, Michael Murphy, the Ima Glide Fluke Glide Bait blends the action of a soft plastic jerkbait and a glide bait into one deadly lure. It is built with a two-piece construction and...

The ultimate weapon to stimulate the feeding instincts of large predators chasing prey, the Deps GiraGira Kougeki 370 Glide Bait is a super-class big bait designed for targeting trophy-sized bass. Built with a flat-sided body to produce an...