Spring Collection

A pre-rigged soft swimbait built for targeting kicker fish bites, the Strike King Final Copy Swimbait was rigorously designed and tested to create a forward-weighted swimbait design that swims true at any retrieve speed. Poured using a scented...

The Rapala CrushCity 2.5" Mayor Swimbait (8 Pk) is an essential part of any angler's arsenal, designed by Major League Fishing pro Jacob Wheeler. Its flat-sided body and boot tail create a subtle kicking action that has proven to entice even the most...

The Bomber Fat Free Shad, the premier deep-diving crankbait on the market, has completely revolutionized the crankbait industry. Its flat-sided design, enticing tight action, and ease of retrieve make it stand out from other baits of its size and running...

In the ever-evolving fishing industry, the Panorama sets a new standard for innovation and realism. Developed by the 6th Sense Lure Lab, this soft plastic bait boasts a universal and highly realistic design that matches any forage in any location. Its...

In the ever-evolving fishing industry, the Panorama sets a new standard for innovation and realism. Developed by the 6th Sense Lure Lab, this soft plastic bait boasts a universal and highly realistic design that matches any forage in any location. Its...

In the ever-evolving fishing industry, the Panorama sets a new standard for innovation and realism. Developed by the 6th Sense Lure Lab, this soft plastic bait boasts a universal and highly realistic design that matches any forage in any location. Its...

In the ever-evolving fishing industry, the Panorama sets a new standard for innovation and realism. Developed by the 6th Sense Lure Lab, this soft plastic bait boasts a universal and highly realistic design that matches any forage in any location. Its...

In the ever-evolving fishing industry, the Panorama sets a new standard for innovation and realism. Developed by the 6th Sense Lure Lab, this soft plastic bait boasts a universal and highly realistic design that matches any forage in any location. Its...

In the ever-evolving fishing industry, the Panorama sets a new standard for innovation and realism. Developed by the 6th Sense Lure Lab, this soft plastic bait boasts a universal and highly realistic design that matches any forage in any location. Its...

Command the attention of suspended fish with the Bill Lewis Depthcharge Sinking Twitchbait, a deadly stick bait that creates aggressive reaction strikes from hungry predators. Built in an aerodynamic torpedo shape, the Depthcharge launches through the...

Command the attention of suspended fish with the Bill Lewis Depthcharge Sinking Twitchbait, a deadly stick bait that creates aggressive reaction strikes from hungry predators. Built in an aerodynamic torpedo shape, the Depthcharge launches through the...

Command the attention of suspended fish with the Bill Lewis Depthcharge Sinking Twitchbait, a deadly stick bait that creates aggressive reaction strikes from hungry predators. Built in an aerodynamic torpedo shape, the Depthcharge launches through the...