Spring Collection

Expertly designed to target the elusive mid-section of the water column between 8-10 feet, the Bomber Gen 2 Fat Free Fingerling Crankbait is a compact yet powerful tool that consistently elicits...

The Rage Tail lure boasts a distinct and exclusive tail design, setting itself apart from other soft plastic baits. Engineered with unparalleled precision, each lure serves a particular purpose and...

The Keitech 3.8" Fat Swing Impact Swimbait (6 Pack) is a versatile bait perfect for a variety of techniques and scenarios. The thicker design of the Keitech Swing Impact FAT is just as effective as...

The Keitech Swing Impact FAT offers anglers an extremely versatile bait that can be utilized with a number of techniques and in almost any scenario. The Keitech Swing Impact FAT is thicker than the...

The Rapala CrushCity 3" Mayor Swimbait (8 Pk) is an essential part of any angler's arsenal, designed by Major League Fishing pro Jacob Wheeler. Its flat-sided body and boot tail create a subtle...

The Top Shelf Swimbaits are a highly sought-after bait among professional anglers and are now available to the public. This handmade bait has a proven track record, responsible for over $200,000 in...

  The Bill Lewis MR-6 Mid Range Crankbait, part of the MDJ Signature Series, is a must-have for your freshwater fishing trips. Its flat sides and tapered tail provide an optimal action, with a...

The Bomber Jointed Wake Minnow is an essential tool for any angler looking to catch big fish. With its single-jointed construction and flat bill, this lure creates a mesmerizing V-shaped wake just...

The Bill Lewis Scope Stik Suspending Jerkbait features flattened sides and an in-your-face action, specifically designed to be easily detected on forward-facing sonar. Its wide design allows for a...

Crafted according to the specifications of professional angler and BassMaster's Classic Champion, Kevin VanDam, the Strike King KVD 1.5 Squarebill Crankbait is an optimal choice for aggressive...

The Triton Mike Bucca Bull Shad Slow Sinking Swimbait perfectly imitates the unique profiles and swimming patterns of various shad and baitfish found in fisheries across the United States. While the...

The 6th Sense Crush 250MD Crankbait elevates mid-range cranking with its standout features. Unlike other crankbaits, its uniquely designed tail with a distinctive taper creates erratic movements for...