Spring Collection

The Bomber Jointed Wake Minnow is an essential tool for any angler looking to catch big fish. With its single-jointed construction and flat bill, this lure creates a mesmerizing V-shaped wake just below the water's surface, attracting the attention of...

The Bill Lewis Scope Stik Suspending Jerkbait features flattened sides and an in-your-face action, specifically designed to be easily detected on forward-facing sonar. Its wide design allows for a large surface area to light up the screen, while the lip...

Crafted according to the specifications of professional angler and BassMaster's Classic Champion, Kevin VanDam, the Strike King KVD 1.5 Squarebill Crankbait is an optimal choice for aggressive shallow water fishing. The square bill design and distinctive...

The Triton Mike Bucca Bull Shad Slow Sinking Swimbait perfectly imitates the unique profiles and swimming patterns of various shad and baitfish found in fisheries across the United States. While the renowned West Coast trout-style swimbaits are known to...

The 6th Sense Crush 250MD Crankbait elevates mid-range cranking with its standout features. Unlike other crankbaits, its uniquely designed tail with a distinctive taper creates erratic movements for increased strikes. Its quick and efficient diving...

The Top Shelf Magnum Weedless Swimbaits are expertly crafted by hand in the USA through a confidential 48-hour pouring process. This exclusive method results in incredibly lifelike coloring, texture, and swimming motion. It also guarantees precise...

The 6th Sense Trace 6" Swimbait (Slow Sinking) is a uniquely designed, multi-jointed lure that offers unparalleled action and functionality. At 6 inches in length, this swimbait features a 4-piece body and interchangeable tail made of durable soft...

The Pressure Series represents the next generation in crankbaits, specifically engineered for finesse cranking at all depths. These innovative crankbaits feature a sleek, flat-sided body, creating a unique combination of sound and movement ideal for...

The Pressure Series represents the next generation in crankbaits, specifically engineered for finesse cranking at all depths. These innovative crankbaits feature a sleek, flat-sided body, creating a unique combination of sound and movement ideal for...

The Bill Lewis® Rat-L-Trap Mini Trap® is ideal for shallow water fishing, equipped with red Mustad Triple Grip hooks and split rings for added strength. This versatile bait is effective for a variety of species, such as sea trout, redfish, and...

The Bill Lewis Scope Stik uses flattened sides and an in-your-face action for improved detection on forward-facing sonar. Its unique design has been praised for revolutionizing bait visibility and bite detection at longer distances. With a wide profile,...

The Megabass Magdraft Freestyle 6" swimbait is designed with a snub-nose and recessed top-groove, making it an ideal choice for screw-lock hooks. Whether you are a beginner or expert angler, the Freestyle offers easy rigging options and maintains the...