Spring Collection

The Top Shelf Magnum Weedless Swimbaits are expertly crafted by hand in the USA through a confidential 48-hour pouring process. This exclusive method results in incredibly lifelike coloring, texture,...

The 6th Sense Trace 6" Swimbait (Slow Sinking) is a uniquely designed, multi-jointed lure that offers unparalleled action and functionality. At 6 inches in length, this swimbait features a 4-piece...

The Pressure Series represents the next generation in crankbaits, specifically engineered for finesse cranking at all depths. These innovative crankbaits feature a sleek, flat-sided body, creating a...

The Pressure Series represents the next generation in crankbaits, specifically engineered for finesse cranking at all depths. These innovative crankbaits feature a sleek, flat-sided body, creating a...

The Bill Lewis® Rat-L-Trap Mini Trap® is ideal for shallow water fishing, equipped with red Mustad Triple Grip hooks and split rings for added strength. This versatile bait is effective for a...

The Bill Lewis Scope Stik uses flattened sides and an in-your-face action for improved detection on forward-facing sonar. Its unique design has been praised for revolutionizing bait visibility and...

The Megabass Magdraft Freestyle 6" swimbait is designed with a snub-nose and recessed top-groove, making it an ideal choice for screw-lock hooks. Whether you are a beginner or expert angler, the...

The Magdraft features a soft plastic body designed for a thumping tail action that travels through the body, giving the head a subtle side-to-side shimmy that sends vibrations all the way to the...

As a top choice for serious anglers, the Top Shelf Magnum Series Swimbait sets itself apart with its unique 'line-thru' design that keeps the bait from rising to the surface at high retrieval speeds...

The Sonicside crankbait, created to meet the high standards of our National Pro Staff, delivers a tight, high-pitch action ideal for dominating cold water conditions. Its tough, 1mm circuit board lip...

The Megabass Magdraft Swimbaits 10" has a soft plastic body that creates a thumping tail action and sends vibrations to the angler's hands. It also includes the patented Maghold System, which uses an...

The Bacca 6" Burrito Medium Sinking Swimbait is designed to increase versatility for anglers targeting large fish. With a slow retrieve, it is perfect for exploring shallower areas, weighing in...