Spring Collection

The Keitech Swing Impact FAT offers anglers an extremely versatile bait that can be utilized with a number of techniques and in almost any scenario. The Keitech Swing Impact FAT is thicker than the original, but just as deadly on A-rigs, jigs,...

The Rapala CrushCity 3" Mayor Swimbait (8 Pk) is an essential part of any angler's arsenal, designed by Major League Fishing pro Jacob Wheeler. Its flat-sided body and boot tail create a subtle kicking action that has proven to entice even the most...

The Megalojohn 6" swimbait, designed by John Crews, an Elite Series Angler, offers exceptional durability and versatility. Its impressive thumping action and ability to be used with a slow or fast retrieve guarantees the attention of your next catch...

The Top Shelf Swimbaits are a highly sought-after bait among professional anglers and are now available to the public. This handmade bait has a proven track record, responsible for over $200,000 in winnings on the Elite and FLW Tours within a year. It's...

The Smash-Tech Little Poacher Swimbait 4" (3 Pk) may be small in size, but it offers high performance in catching bass of all sizes and species. Its solid body design, highlighted by 3D fins and gill plates, produces a lifelike tail kick and head wiggle...

  The Bill Lewis MR-6 Mid Range Crankbait, part of the MDJ Signature Series, is a must-have for your freshwater fishing trips. Its flat sides and tapered tail provide an optimal action, with a balanced buoyancy and slow rise to the surface. It can...

The Sunny B is a classic balsa lure with a modern body shape! Its 5 cm bite-sized profile features a hybrid shape that fills the gap between traditional lures and flat-sided bait. This gives the lure an action that is tighter than most balsa lures...

 The Bagley Balsa B1 square bill crankbait is a top choice for tournament pros due to its highly buoyant HCM formed body, square bill designed for bouncing off rocks and heavy cover, and welded-through wire construction which makes it easy to reel...

The Bomber Jointed Wake Minnow is an essential tool for any angler looking to catch big fish. With its single-jointed construction and flat bill, this lure creates a mesmerizing V-shaped wake just below the water's surface, attracting the attention of...

The Bill Lewis Scope Stik Suspending Jerkbait features flattened sides and an in-your-face action, specifically designed to be easily detected on forward-facing sonar. Its wide design allows for a large surface area to light up the screen, while the lip...

Crafted according to the specifications of professional angler and BassMaster's Classic Champion, Kevin VanDam, the Strike King KVD 1.5 Squarebill Crankbait is an optimal choice for aggressive shallow water fishing. The square bill design and distinctive...

The Triton Mike Bucca Bull Shad Slow Sinking Swimbait perfectly imitates the unique profiles and swimming patterns of various shad and baitfish found in fisheries across the United States. While the renowned West Coast trout-style swimbaits are known to...