Spring Collection

Designed in collaboration with Bassmaster Elite series angler, Cory Johnston, the Party Minnow brings innovation and realism to the 6th Sense soft plastic lineup. Cory, arguably one of the best smallmouth anglers in the world, sat down with the...

The Megabass Sleeper Gill 3.2" features a unique dorsal fin weed guard, inspired by the Dark Sleeper, that allows it to navigate through challenging areas. Its precise jungle-crawling ability makes it ideal for targeting specific areas such as weed beds,...

Shimano's Swagy Strong spinnerbait incorporates an innovative tapered-wire design for added toughness without sacrificing performance, ideal for hooking fish at the end of a long cast or in deeper water. The lower arm's thicker (1mm) wire improves hookup...

The updated Griffon series utilizes cutting-edge Megabass design technology to deliver increased power and performance. The enhanced hydrodynamic design not only improves shape and water channeling, but also creates a more aggressive bottom-contact...

Shimano's Swagy Strong spinnerbait incorporates an innovative tapered-wire design for added toughness without sacrificing performance, ideal for hooking fish at the end of a long cast or in deeper water. The lower arm's thicker (1mm) wire improves hookup...

The Keitech 4" Easy Shiner (7 Pack) is a versatile swim bait that combines the unique body design of the Shad Impact with the impressive tail action of the Swing Impact. Available in 4 sizes, these swim baits are adaptable to any type of fishing...

Crafted with precision and extensively tested, the SPRO KGB Chad Shad 180 Glide Bait is the ultimate choice for targeting trophy bass. Hand-built with full control over depth and movement, this bait is a must-have for any angler. Featuring high-quality...

When the offshore cranking bite heats up, it's time to grab the Diving Balsa B. Manufactured using the exclusive Heat Compression Molding (HCM) process, this balsa crankbait is consistently of the highest quality. The Diving Balsa B comes "ready to fish"...

When the offshore cranking bite heats up, reach for the Diving Balsa B1. This high-quality balsa crankbait, produced through the advanced Heat Compression Molding (HCM) process, is ready to fish right out of the box. With its buoyant Balsa B body and...

The combination of a Hybrid Edge round bill, strong buoyancy, and fixed one-piece weight construction make the Macbeth Shallow 50F the perfect crankbait for sub-surface cranking in depths just under one foot. Shimano engineers designed the Hybrid Edge...

The Keitech Swing Impact FAT offers anglers an exceptionally versatile bait that can be utilized with various techniques and in virtually any situation. The enhanced paddle tail of the Keitech Swing Impact FAT creates a unique swinging action that is...

With the 3-Inch Keitech Easy Shiner, you get the best of both worlds - a uniquely shaped body like the Shad Impact and an incredibly effective tail like the Swing Impact. Available in 4 sizes, these versatile swim baits are perfect for all fishing...