Spring Collection

Designed in collaboration with Bassmaster Elite series angler, Cory Johnston, the Party Minnow brings innovation and realism to the 6th Sense soft plastic lineup. Cory, arguably one of the best...

The Megabass Sleeper Gill 3.2" features a unique dorsal fin weed guard, inspired by the Dark Sleeper, that allows it to navigate through challenging areas. Its precise jungle-crawling ability makes...

Shimano's Swagy Strong spinnerbait incorporates an innovative tapered-wire design for added toughness without sacrificing performance, ideal for hooking fish at the end of a long cast or in deeper...

The updated Griffon series utilizes cutting-edge Megabass design technology to deliver increased power and performance. The enhanced hydrodynamic design not only improves shape and water channeling,...

Shimano's Swagy Strong spinnerbait incorporates an innovative tapered-wire design for added toughness without sacrificing performance, ideal for hooking fish at the end of a long cast or in deeper...

The Keitech 4" Easy Shiner (7 Pack) is a versatile swim bait that combines the unique body design of the Shad Impact with the impressive tail action of the Swing Impact. Available in 4 sizes, these...

Crafted with precision and extensively tested, the SPRO KGB Chad Shad 180 Glide Bait is the ultimate choice for targeting trophy bass. Hand-built with full control over depth and movement, this bait...

The combination of a Hybrid Edge round bill, strong buoyancy, and fixed one-piece weight construction make the Macbeth Shallow 50F the perfect crankbait for sub-surface cranking in depths just under...

The Keitech Swing Impact FAT offers anglers an exceptionally versatile bait that can be utilized with various techniques and in virtually any situation. The enhanced paddle tail of the Keitech Swing...

With the 3-Inch Keitech Easy Shiner, you get the best of both worlds - a uniquely shaped body like the Shad Impact and an incredibly effective tail like the Swing Impact. Available in 4 sizes, these...

The 5" Trace is a highly versatile swimbait, perfect for all types of bodies of water. With a compact size and three different models (floating, slow sinking, and fast sinking), it offers a lifelike...

The Rapala Crush City Mayor Swimbait, designed by Major League Fishing expert Jacob Wheeler, is a versatile and reliable swimbait that can be left on all season long. Its flat-sided body and boot...