Spring Collection

The 6th Sense Crush 250MD Crankbait elevates mid-range cranking with its standout features. Unlike other crankbaits, its uniquely designed tail with a distinctive taper creates erratic movements for increased strikes. Its quick and efficient diving...

The Top Shelf Magnum Weedless Swimbaits are expertly crafted by hand in the USA through a confidential 48-hour pouring process. This exclusive method results in incredibly lifelike coloring, texture, and swimming motion. It also guarantees precise...

  The 6th Sense Trace 6" Swimbait (Slow Sinking) is a uniquely designed, multi-jointed lure that offers unparalleled action and functionality. At 6 inches in length, this swimbait features a 4-piece body and interchangeable tail made of durable soft...

The Pressure Series represents the next generation in crankbaits, specifically engineered for finesse cranking at all depths. These innovative crankbaits feature a sleek, flat-sided body, creating a unique combination of sound and movement ideal for...

The Pressure Series represents the next generation in crankbaits, specifically engineered for finesse cranking at all depths. These innovative crankbaits feature a sleek, flat-sided body, creating a unique combination of sound and movement ideal for...

The Bill Lewis® Rat-L-Trap Mini Trap® is ideal for shallow water fishing, equipped with red Mustad Triple Grip hooks and split rings for added strength. This versatile bait is effective for a variety of species, such as sea trout, redfish, and...

The Bill Lewis Scope Stik uses flattened sides and an in-your-face action for improved detection on forward-facing sonar. Its unique design has been praised for revolutionizing bait visibility and bite detection at longer distances. With a wide profile,...

The Megabass Magdraft Freestyle 6" swimbait is designed with a snub-nose and recessed top-groove, making it an ideal choice for screw-lock hooks. Whether you are a beginner or expert angler, the Freestyle offers easy rigging options and maintains the...

The Magdraft features a soft plastic body designed for a thumping tail action that travels through the body, giving the head a subtle side-to-side shimmy that sends vibrations all the way to the angler's hands. The Magdraft is also equipped with the...

As a top choice for serious anglers, the Top Shelf Magnum Series Swimbait sets itself apart with its unique 'line-thru' design that keeps the bait from rising to the surface at high retrieval speeds. This means fishermen can confidently use it with power...

Experience the timeless art of hand pouring baits with the Smash-Tech Head Hunter 7" Line Thru Swimbait. Crafted with a premium blend of soft and durable plastic, this bait utilizes a proprietary process for an incredibly lifelike action in the water...

The Sonicside crankbait, created to meet the high standards of our National Pro Staff, delivers a tight, high-pitch action ideal for dominating cold water conditions. Its tough, 1mm circuit board lip is reinforced by a sturdy support, providing...