Spring Collection

Empower anglers to efficiently target deep-lurking bass with their live sonar systems using the Bill Lewis Scope-Stik 120SK. Designed with pronounced flattened sides, this wide surface area enhances visibility on forward-facing sonar units and showcases...

The Megabass Magdraft Swimbaits 10" has a soft plastic body that creates a thumping tail action and sends vibrations to the angler's hands. It also includes the patented Maghold System, which uses an internal magnet to secure the treble hook and prevent...

The Bacca 6" Burrito Medium Sinking Swimbait is designed to increase versatility for anglers targeting large fish. With a slow retrieve, it is perfect for exploring shallower areas, weighing in around half an ounce lighter than the previous version. This...

Designed in collaboration with Bassmaster Elite series angler, Cory Johnston, the Party Minnow brings innovation and realism to the 6th Sense soft plastic lineup. Cory, arguably one of the best smallmouth anglers in the world, sat down with the...

The Megabass Sleeper Gill 3.2" features a unique dorsal fin weed guard, inspired by the Dark Sleeper, that allows it to navigate through challenging areas. Its precise jungle-crawling ability makes it ideal for targeting specific areas such as weed beds,...

Shimano's Swagy Strong spinnerbait incorporates an innovative tapered-wire design for added toughness without sacrificing performance, ideal for hooking fish at the end of a long cast or in deeper water. The lower arm's thicker (1mm) wire improves hookup...

The updated Griffon series utilizes cutting-edge Megabass design technology to deliver increased power and performance. The enhanced hydrodynamic design not only improves shape and water channeling, but also creates a more aggressive bottom-contact...

Shimano's Swagy Strong spinnerbait incorporates an innovative tapered-wire design for added toughness without sacrificing performance, ideal for hooking fish at the end of a long cast or in deeper water. The lower arm's thicker (1mm) wire improves hookup...

The Keitech 4" Easy Shiner (7 Pack) is a versatile swim bait that combines the unique body design of the Shad Impact with the impressive tail action of the Swing Impact. Available in 4 sizes, these swim baits are adaptable to any type of fishing...

Crafted with precision and extensively tested, the SPRO KGB Chad Shad 180 Glide Bait is the ultimate choice for targeting trophy bass. Hand-built with full control over depth and movement, this bait is a must-have for any angler. Featuring high-quality...

When the offshore cranking bite heats up, it's time to grab the Diving Balsa B. Manufactured using the exclusive Heat Compression Molding (HCM) process, this balsa crankbait is consistently of the highest quality. The Diving Balsa B comes "ready to fish"...

When the offshore cranking bite heats up, reach for the Diving Balsa B1. This high-quality balsa crankbait, produced through the advanced Heat Compression Molding (HCM) process, is ready to fish right out of the box. With its buoyant Balsa B body and...